Description

I help businesses grow faster and more profitably by building marketing systems that actually work. With 15+ years of experience in performance marketing and e-commerce, I specialize in turning ad spend into measurable growth through Meta, Google, TikTok, Amazon, Walmart, and affiliate channels.

What makes me different is the way I bridge strategy and execution. I don’t just advise from the sidelines. I design campaigns, test creatives, optimize funnels, and refine targeting until they perform. My focus is always on outcomes: higher ROAS, stronger LTV, and sustainable scaling without wasted spend.

I typically handle projects such as:

Paid media strategy, campaign builds, and optimization
Creative testing frameworks and CRO-driven funnel improvements
Affiliate and influencer partnership growth
Marketplace expansion (Amazon, Walmart, Google Shopping)
Retention marketing through email and lifecycle flows

If you’re looking for someone who can bring clarity, efficiency, and results to your marketing, I can help you turn ideas into scalable growth engines.

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Rio Technologies Ltd
Performance Marketing
April 2025 - Today (1 year and 2 months)
Scaled profitable lead generation: Successfully built and optimized campaigns that consistently delivered high-quality insurance leads.

Creative testing framework: Developed a structured ad creative “bank” and testing system.

Audience and geo segmentation: Identified and scaled top-performing demographics and state-level audiences.
Creative Testing & CRO Performance Marketing Social Media Marketing
exon
Growth Consultant
November 2024 - Today (1 year and 7 months)
Scaled affiliate revenue through paid traffic: Launched and optimized high-volume Meta campaigns driving traffic to owned content sites, , generating significant incremental revenue profitably.

Built compliance-driven ad systems: Designed campaign structures, copy frameworks, and creative workflows fully aligned with Amazon and Meta compliance rules, ensuring scalability.

Optimized for margin & scale: Improved daily campaign efficiency across $50K+ in ad spend by balancing CPC, CTR, and conversion drivers.
Go-to-Market (GTM) Strategy Affiliate & Partnership Builder Performance Marketing
Atomic Growth
DTC & Performance Marketing
November 2023 - Today (2 years and 7 months)
Drove brand growth across multiple verticals: home décor, cleaning accessories, and ergonomic chairs. Improved revenue and market presence through diversified Meta, Google, and email marketing.

Full-funnel optimization: Built end-to-end systems. From creative testing & CRO improvements to advanced audience segmentation & remarketing that increased ROAS while expanding top-of-funnel reach.

Cross-channel synergies: Integrated paid media with email & affiliate efforts, boosting AOV, reducing CAC, and creating frameworks that accelerated profitability different categories.