Description

If you need a senior marketer who can step in, get up to speed fast, and start delivering, that's what I do. As a Fractional CMO with 15+ years of experience, I bring strategic leadership and hands-on execution without the ramp-up time or full-time overhead. I've repositioned brands, launched products from zero, driven 25% user growth, improved conversion rates by 35%, and grown organic traffic 3x across B2B and B2C, enterprise as well as early-stage and scaling startups. My typical engagements cover brand strategy and brand identity formation; go-to-market and product launch planning and execution; content and channel strategy; paid media and analytics; and team or agency management. I work lean and AI-augmented, which means you get senior thinking and high output, even on a fractional budget.

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Conversational
Croatian
Fluent

Workplace preferences

Can work on-site

Barcelona (up to 50km)

Alvara Protocol
Chief Marketing Officer
DIGITAL AND IT
October 2025 - Today (8 months)
London, UK
Created and led marketing function for asset management infrastructure platform
Led end-to-end GTM for a complex financial infrastructure platform - defining positioning, messaging, and launch strategy for both retail and institutional audiences.
Translated technical product concepts into clear narratives across all channels, accelerating time-to-market for three major product launches.
Built and ran a lean, AI-augmented marketing operation from zero covering analytics, paid media, partnerships, content, and community.
Developed and owned the full marketing strategy: brand, content, and communications, evolving each as the product and market matured.
Created and ran end-to-end analytics: selected supplier, built performance dashboard, and reported on acquisition, conversion, and retention metrics.
Ran omni-channel demand generation across paid media, partnerships/co-marketing, influencer engagement, and community channels.
Go-to-Market (GTM) Strategy Branding Product Marketing Team management AI Automation
Natalie Marsan Consulting
Strategy Consultant & Facilitator
CONSULTING AND AUDITS
January 2025 - October 2025 (9 months)
Barcelona, Spain
Certified facilitator (AJ&Smart) delivering product strategy and market validation sprints for early-stage AI and crypto/payments projects.
Facilitated product-market fit validation sprints for sustainable fashion startup integrating crypto payments, testing value propositions and business models with target customers to identify viable market entry strategies.
Guided market positioning workshop for an AI startup, conducting competitive analysis and customer research to uncover unique positioning and define operationally viable differentiation strategy.
Led cross-functional alignment sessions for a B2B SaaS product, bringing together diverse stakeholders to define go-to-market approach for new product concepts.
Market-Entry Strategy Go-to-Market (GTM) Strategy Process facilitation
LUKSO
VP, Brand & Marketing
DIGITAL AND IT
January 2024 - December 2024 (11 months)
Zug, Switzerland
Led full brand repositioning for a Layer-1 blockchain platform; improved community sentiment 40%, lifted site conversion 35%, and drove 25% user activation increase.
Team management Growth Strategy Branding Product Marketing Social media