About Natali
English
Native or bilingual
Spanish
Native or bilingual
French
Basic
Experience
- GreenlyWeb & CROSeptember 2025 - Today (9 months)Paris, France- Analyze website and campaigsn performance with analytics tools, identifying user journeys, bottlenecks, and optimization opportunities.- Design and launch A/B tests to improve lead generation and conversion funnels.- Propose and implement UX/UI improvements to enhance user satisfaction.- Manage and update website content in collaboration with Web, Brand, SEO, and Design teams.- Lead web projects such as creating lead magnets and developing web agents.- Support SEO and design initiatives in partnership with two development agencies.
- Brevo (Ex Sendinblue)PPCDIGITAL AND ITJuly 2024 - January 2025 (6 months)Paris, France
- Conduct in-depth evaluations of Paid Search and Paid Social campaigns, analyzing CTR, CPC, CPA, ROAS, and conversion rates to optimize campaign efficiency. (Google Ads and Bing Ads)
- Assess customer acquisition costs (CAC), customer lifetime value (LTV), and ROI to identify revenue growth opportunities.
- Identify barriers to scalability and efficiency in ad spend, implementing solutions such as budget reallocation, bid strategy adjustments, and audience segmentation improvements.
- Monitored KPIs and optimized performance using Metabase, Looker Studio, ensuring data-driven decision-making.
- MultiplicaDigital Analytics ConsultantDIGITAL AND ITDecember 2021 - July 2024 (2 years and 7 months)South AmericaMultiplica, global digital consulting firm specializing in user experience (UX), digital strategy, and conversion rate• Conducted A/B tests and personalized experiences (Mutiny) to enhance conversation rate optimization objectives.• Gathered and analyzed data with BigQuery and Metabase (SQL) to inform campaign strategies.optimization.◦ Conducted data-driven assessments to evaluate digital campaign effectiveness, customer behavior, and competitive landscape.◦ Analyzed key performance metrics (CRO, bounce rate, funnel drop-off, and session duration) to identify opportunities for business growth.◦ Designed and executed A/B and multivariate tests to optimize conversion paths and digital experiences.◦ Implemented automated reporting solutions to enhance efficiency in data analysis and performance tracking.
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Education
- Master of Scienceemlyon Business School2025Master of Science
- Bachelor of Science and Arts ofMassachusets Institute of Technology xPRO2020Bachelor of Science and Arts of
Certifications
- Contentsquare Certified - FundamentalsContentsquare2025