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Natali TrinidadNT

Natali Trinidad

Conversion Rate Optimization | Web Analysis | A/B

€250/day
Paris, FR
3-7 years

Average response time: 1 hour

About Natali

Growth & Data Marketing Specialist | PPC, GA4, SQL | SaaS & E-commerce
✨ Hi, I’m Natali Trinidad, a Digital Marketing & Data Specialist with 6+ years of experience helping startups, agencies, and global companies grow through data-driven strategies.

🚀 What I do best
I implement CRO strategies with A/B and multivariate testing, and create automated dashboards in GA4, Looker Studio, SQL, Python, and Metabase to provide clear insights for better decision-making.

💡 How I can help you

Boost performance of your campaigns across search, display & social.

Identify growth opportunities by analyzing funnel drop-offs, bounce rate, CAC & LTV.

Optimize conversion paths with UX/UI insights and customer journey mapping.

Set up or audit tracking & analytics for reliable, actionable data.


🌍 My background
I’ve worked with companies like Brevo, NTT Data, Multiplica, and Comparabien, delivering measurable results such as improved acquisition efficiency, increased conversions, and reduced costs. Currently, I’m pursuing a Master’s in Digital Marketing & Data Science at emlyon Business School (Paris). I also hold certifications in GA4, Business Intelligence, Scrum, and UX/UI.

✨ What makes me different
I combine an analytical mindset with creative problem-solving. I adapt quickly, collaborate across teams (data, product, UX/UI, devs), and bring both strategy and execution to the table.

🤝 Let’s work together!
If you’re looking for someone who can analyze, optimize, and scale your marketing performance, while building solutions that last, I’d love to help you grow.
  • English

    Native or bilingual

  • Spanish

    Native or bilingual

  • French

    Basic

Can work on-site
Paris (up to 10km)

Experience

  • Greenly
    Web & CRO
    September 2025 - Today (9 months)
    Paris, France
    - Analyze website and campaigsn performance with analytics tools, identifying user journeys, bottlenecks, and optimization opportunities.
    - Design and launch A/B tests to improve lead generation and conversion funnels.
    - Propose and implement UX/UI improvements to enhance user satisfaction.
    - Manage and update website content in collaboration with Web, Brand, SEO, and Design teams.
    - Lead web projects such as creating lead magnets and developing web agents.
    - Support SEO and design initiatives in partnership with two development agencies.
    Google Analytics ContentSquare Convertion rate optimization Web Maintainance Google Tag Manager
  • Brevo (Ex Sendinblue)
    PPC
    DIGITAL AND IT
    July 2024 - January 2025 (6 months)
    Paris, France
    • Conduct in-depth evaluations of Paid Search and Paid Social campaigns, analyzing CTR, CPC, CPA, ROAS, and conversion rates to optimize campaign efficiency. (Google Ads and Bing Ads)
    • Assess customer acquisition costs (CAC), customer lifetime value (LTV), and ROI to identify revenue growth opportunities.
    • Identify barriers to scalability and efficiency in ad spend, implementing solutions such as budget reallocation, bid strategy adjustments, and audience segmentation improvements.
    • Monitored KPIs and optimized performance using Metabase, Looker Studio, ensuring data-driven decision-making.
  • Multiplica
    Digital Analytics Consultant
    DIGITAL AND IT
    December 2021 - July 2024 (2 years and 7 months)
    South America
    Multiplica, global digital consulting firm specializing in user experience (UX), digital strategy, and conversion rate
    • Conducted A/B tests and personalized experiences (Mutiny) to enhance conversation rate optimization objectives.
    • Gathered and analyzed data with BigQuery and Metabase (SQL) to inform campaign strategies.
    optimization.
    ◦ Conducted data-driven assessments to evaluate digital campaign effectiveness, customer behavior, and competitive landscape.
    ◦ Analyzed key performance metrics (CRO, bounce rate, funnel drop-off, and session duration) to identify opportunities for business growth.
    ◦ Designed and executed A/B and multivariate tests to optimize conversion paths and digital experiences.
    ◦ Implemented automated reporting solutions to enhance efficiency in data analysis and performance tracking.

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Education

  • Master of Science
    emlyon Business School
    2025
    Master of Science
  • Bachelor of Science and Arts of
    Massachusets Institute of Technology xPRO
    2020
    Bachelor of Science and Arts of

Certifications

  • Contentsquare Certified - Fundamentals
    Contentsquare
    2025

Skill set

Categories