Nefelie Pourgouridou

Leading end-to-end e-commerce and digital marketing strategy across Shopify, Google Ads, and Meta, with a focus on paid media performance and conversion. Built and scaled Google Ads and Shopping campaigns, resulting in significant increases in customer acquisition and a £5K+ revenue uplift via full-funnel campaign management. Launched LinkedIn Ads campaigns, achieving 91K+ impressions in one month and contributing to lead gen and awareness. Managed automated email journeys in Ometria to drive retention and weekly sales, working in tandem with paid social efforts. Owned creative briefing and asset testing across paid and organic channels, aligning design and copywith ad objectives to improve ROAS and engagement.

Managed all social channels (Instagram, FB, TikTok, YouTube, Pinterest, X – 200K+ followers), building a cohesive content and ad strategyto boost reach & performance. Launched and scaled TikTok, increasing engagement by300% through trend-driven video content and paid boosting. Collaborated with in-house creative and strategyteams to brief, test, and optimise ad creatives based on live performance insights across Meta & TikTok. Led paid and organic campaign strategywith a data-first approach, contributing to strong audience growth, increased CTRs, & deeper brand engagement. Created short-form video and visual assets optimised for performance across social and ads. Secured a BBC News feature through a strategic PR activation around a Banksy piece, generating 60K+views and major brand credibility. Enhanced CRM and loyalty initiatives through data-driven content and digital experiences, supporting long-term retention goals.

Directed paid and organic social strategy across multiple accounts (Main: Instagram 444K, Facebook 366K, TikTok 25K), managing a team of 3 to deliver growth & campaign performance. Planned & executed high-performing paid social campaigns across Meta using Facebook Ads Manager & Meta Business Suite, improving ROI by 35% via creative testing and targeting refinement. Spearheaded multivariate ad testing across copy, visuals, and CTAs, increasing engagement by40% and lowering CPA. GrewTikTokfrom 300 to 25Kfollowers in under 2 months, generating over 1.2M likes through rapid testing and native-style creative. Produced, edited and distributed performance-focused content with talent like Theo James and Callum Turner, aligning brand storytelling with campaign goals. Managed campaigns for luxury partners including Breitling, Chopard, Land Rover, Claridge's, and Mandarin Oriental, delivering on-brand creative that converted. Used Later and Facebook Creator Studio to schedule, monitor, and report on content and campaign success.