Description

Digital projects - I thrive at the intersection of technology and marketing, where I convert marketing requirements into actionable plans for technical teams, ensuring the delivery of high-quality digital products that enhance customer experience.

Content marketing - I enjoy developing content strategies aligned with business objectives and leading content teams to produce engaging content that drives conversions.

Marketing strategy - I focus on transforming strategic goals into actionable plans, overseeing their implementation, management, and continuous improvement.

Digital marketing - I manage the efforts of your digital marketing team, including social media campaigns, customer journey mapping, content creation, and website optimization, all aimed at generating leads, nurturing prospects, establishing KPIs, and contributing to revenue growth.

Industry field of expertise

Languages

Dutch
Native or bilingual
English
Fluent
German
Fluent
French
Conversational

Workplace preferences

Can work on-site

Limburg (up to 50km)

Equans BeLux
Marketing & communicatie manager a.i
January 2024 - April 2024 (3 months)
Equans Offshore Hoboken - 04/2024 tot 12/2024
• Marketingstrategie bepalen en uitwerken
• Digitale communicatie- en contentstrategie uitwerken
• Intern communicatieplan en employer branding

Equans BeLux Brussel

• Digitale communicatiecampagne + copywriting nucleair productaanbod
• Communicatiestrategie + campagne voor een energy management tool
• Sales community: organisatie en faciliteren interactieve sessies
• Social media campagne + copwriting: Equans safety training academy
Group S
Marketing manager a.i
October 2022 - January 2024 (1 year and 3 months)
• Positionering Group S/ brand awareness verbeteren
• Brand research + benchmarking
• Employer branding strategie en uitvoering
• Marketingcampagnes (ATL/BTL) ontwikkelen, uitvoeren en analyseren
• Lead generation & lead scoring campagnes opzetten en uitvoeren
• Contentmarketingstrategie ontwikkelen, uitvoeren en analyseren
• Social mediastrategie, planning en analyse
• Project- en stakeholdermanagement website platform (Statamic) + implementatie en integratie MS Dynamics
• Implementatie, strategie en planning ambassadeurstool Ambassify
• Marketing planning en budget
• Coachen interne content en digitale marketeers, aansturen externe performance marketeers
VITO
Marketing & communicatie projectmanager a.i
February 2017 - January 2022 (4 years and 11 months)
• Go-to-market trajecten opzetten i.s.m. sales/business development voor o.a. STORM controller (autonome regeling en optimalisatie voor warmtenetten op basis van AI) - segmentatie, doelgroepenanalyse, personacreatie, content- en digitale strategie
• Aansturen communicatie business partners: best practices uitwisselen, cross-unit initiatieven opzetten en coördineren, definiëren en creëren marcom campagnes, analyseren & verbeteren
• Project- en stakeholdermanagement website platform (Drupal) + integratie met interne systemen
• Performance marketing: paid campaigns opzetten, dashboards laten ontwikkelen voor rapportering, opvolging en bijsturing campagnes
• MS Dynamics implementatie: key user & communicatie lead