Description

I’m a CRM and digital marketing professional with 6+ years of experience helping companies grow through lifecycle marketing, customer journeys, and data-driven campaigns.

I’ve worked both in scale-ups and large international companies, building marketing systems from scratch and optimizing performance across multiple markets. Today, I focus on helping businesses improve their CRM strategy, increase engagement, and drive revenue.

If you need help with your CRM strategy, lifecycle marketing, or improving your customer journeys, feel free to reach out.

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Native or bilingual
Catalan
Native or bilingual

Workplace preferences

Can work on-site

Ámsterdam (up to 50km)

Frases Group - Sports Direct/Sports World
CRM Senior Specialist EMEA
E-COMMERCE
January 2024 - Today (2 years and 5 months)
Amsterdam, Netherlands
I joined the European team when the CRM structure was still at a very early stage. My role was to build and scale the CRM ecosystem from scratch across 24 European markets.

What I did:
Built the full CRM infrastructure: lifecycle flows, automated journeys, and newsletters
Created and managed the CRM calendar aligned with commercial and trading plans
Localized and scaled campaigns across multiple European markets
Defined segmentation strategies to improve targeting and personalization
Continuously optimized performance through A/B testing and analytics
Collaborated with teams like Analytics, Paid Media, SEO, and Trade

Results:

+77% CRM revenue growth YoY
+106% YoY increase in sessions
+66% database growth YoY
Customer Journey A/B Testing E-commerce CRM Email marketing
Drillster BV
B2B Digital Marketing Specialist
EDUCATION AND E-LEARNING
February 2020 - January 2024 (3 years and 11 months)
Utrecht, Netherlands
At Drillster, I worked on different digital marketing channels, which gave me a strong foundation in full-funnel marketing.

What I did:
Managed website content and user experience improvements
Conducted competitor analysis and brand positioning research
Led the creation of a completely new website together with an external agency
Designed and executed multi-channel campaigns (email, content, website)
Supported product launches with tailored user journeys and messaging
Worked on paid campaigns creation and optimization with an agency

This experience helped me understand how to connect brand, content, and performance marketing into one consistent strategy.
Email marketing Customer Journey Site wordpress Google Analytics B2B SaaS