About Nian
I'm an ambitious graduate in Business Economics (marketing) from Ghent University. I've worked on several projects both in Europe and in China, for various types of companies: from a candy company to a company of inventors. I have experience in managing social media platforms (e.g. Facebook, Instagram), being responsible for SEO/SEA (Google Analytics), providing reports and advice for e.g. market expansion and website redesign, setting up marketing campaigns, copywriting, creating content, advertising, ...
Chinese
Native or bilingual
English
Fluent
Can work on-site
Gent (up to 50km)
Experience
- ÖselBirchDigital marketerMay 2021 - July 2021 (2 months)Hamburg, Germany- Facebook and Instagram 'backstage' support: collecting and analysing information about German market, relevant to the company's products. Reporting to the team. Developing and executing action plans (SEO).- FB & IG advertising: copywriting and posting several posts per week about products and promotions, running ads on these posts. Investigating strategies to increase conversion rate (CRO).- Taplink: creating (from scratch) a landing page to the company website and blog for IG in multiple languages and for multiple countries.- Google: analysing results and statistics of past Google Ads (SEA).- Website redesign: writing a report following a small investigation aiming to improve the website, making it more clear and convenient for visitors.- Market expansion: writing a report on entering the Chinese market.
- Yingyu Home Ceramics ManufacturerBusiness ManagerApril 2016 - September 2017 (1 year and 5 months)Chaozhou, Guangdong Province, China
- Hongzhan Ceramics Manufacturer Co. Ltd.Marketing & Sales ManagerJuly 2015 - March 2017 (1 year and 8 months)Chaozhou, Guangdong Province, China- Leader of a 3 person marketing team responsible for online marketing KPI: analysing the statistics of how customers discover the products and adjusting keywords (SEO). Calculating the budget for online advertising (PPC) to increase sales in a low-budget situation.- Managing incoming orders from a 6-person sales team. Supervising and ensuring that the marketing plan is followed, and assessing every step.- Following up on clients' contracts (B2B), and potential problems with the products.
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Education
- Master of ScienceGhent University2019Master of Science - MS, Business Economics (Marketing)