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Nicolas CoppensNC

Nicolas Coppens

Brand & Identity Strategist

€400/day
Amsterdam, NL
0-2 years

Average response time: 1 hour

About Nicolas

Brand strategist with proven experience developing visual identities, positioning strategies, and integrated campaigns for music, tech, and creative sectors.

Creative Business graduate with specialized branding certification, combining strategic brand development with hands-on Adobe Creative Suite expertise.

I am experienced in collaborating with diverse international clients using solution-driven, design-thinking methodologies.

I help brands find their authentic voice and express it through strategic design that doesn't just look good—it connects, converts, and creates lasting, meaningful relationships.
  • English

    Native or bilingual

  • Spanish

    Fluent

Can work on-site
Amsterdam (up to 50km)

Experience

  • TrueNorth
    Brand Strategy & Identity Consultant
    CONSULTING AND AUDITS
    December 2024 - Today (1 year and 6 months)
    Amsterdam, Netherlands
    Conducted AI consultancy market and consumer analysis to identify differentiation opportunities and competitive positioning strategies. Redesigned complete brand strategy and visual identity system to align with new business model and strategic objectives. Developed human-centered positioning strategy for AI governance consultancy, establishing clear market differentiation. Created brand name, logo design, and brand identity guidelines including values, mission, communication standards, and visual systems. Delivered brand framework ensuring consistency across all touchpoints.
  • Saints & Stars Luxury Gym
    Shift Supervisor & Front of House
    HEALTH AND WELLNESS
    September 2022 - Today (3 years and 9 months)
    Amsterdam, Netherlands
    Managed member relations and service delivery ensuring high satisfaction and retention standards. Led a team of ambassadors while maintaining operational excellence and safety protocols. Coordinated promotional events and membership campaigns to drive engagement.
  • Mura Mune
    Creative Producer Assistant
    E-COMMERCE
    December 2022 - February 2023 (2 months)
    Coordinated and prepared presentations for new product shots, model lineups, and diverse clothing sets to ensure brand identity. Assisted in creative direction for a new collection, contributing to shot concepts, visual inspiration, and artistic execution. Captured behind-the-scenes content and photography to showcase the creative process of key moments.

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Education

  • Bachelor of Arts
    Inholland Hogeschool
    2022
    Bachelor of Arts
  • Branding: The Creative Journey Specialization
    IE Business School
    Branding: The Creative Journey Specialization

Skill set

Categories