Nicola Stirzaker

Planned, created, and scheduled engaging content across Meta, Instagram, TikTok, and YouTube. Produced high-quality photo, video, and graphic content, aligning with brand goals and campaigns. Managed influencer and creator partnerships, led social media training, and acted as the go-to contact for 100+ nursery teams. Supported paid social campaigns, analysed performance metrics, and provided actionable insights to drive engagement, conversions, and ROI. Collaborated closely with the wider marketing team to ensure cohesive, data-driven campaigns.

I achieved Level 3 and Level 4 Digital Marketing Apprenticeships with Distinction, where I gained a strong grounding in digital strategy, analytics, and content marketing. I managed and scheduled content for internal social media channels to maintain brand consistency and boost audience engagement, and carried out market research and audits of client social media activity, presenting strategic recommendations. My role involved using CMS tools to update client and internal websites, and participating in client meetings where I contributed to project scopes and communications. I also handled amendments to sales collateral — ensuring branding, messaging, and formatting met client expectations.

I design and produce engaging motion graphics for digital platforms using Adobe After Effects and Premiere Pro, capturing and editing original video and photography content for brand campaigns, client projects, and social media. I develop animated assets and micro-interactions for web/UX interfaces and marketing campaigns, collaborating with designers in Figma to bring creative concepts and UI designs to life. I also produce dynamic visual content for presentations, offline websites, and branded templates using Adobe Creative Cloud, PowerPoint, and Google Slides, and create editable templates and branded kits in Canva and Figma to ensure consistent visual output. My work includes delivering social-first video and static assets optimized for trending formats, audio, and platform specifications, as well as maintaining and updating motion-led website content via WordPress CMS. I liaise with clients and account managers to interpret briefs and deliver creative content aligned with brand and campaign strategy, utilising the Adobe Suite (After Effects, Premiere Pro, InDesign, Illustrator, Media Encoder) to produce high-quality multi-format assets. To keep projects on track, I manage time, tasks, and workflow through tools such as Monday.com, Hive, and ClickUp, and I proactively build my skills in new software (InDesign, Figma, Canva) while embracing AI tools to enhance creative efficiency and innovation.