About Nigel
I help B2B companies—especially in tech and SaaS—cut through the noise with compelling content, clear positioning and messaging that resonates with their audience.
Most companies struggle to articulate their value in a way that's differentiated and compelling. I solve that by building messaging frameworks, refining positioning, and crafting narratives that align teams and drive results.
I've spent 15+ years in marketing roles at large tech companies, where I've led go-to-market strategies, product launches, and brand positioning work. My strength is taking complex, abstract ideas and turning them into clear, actionable stories that connect with customers.
I'm based in Paris and work with startups, scaleups, and established companies looking to sharpen their positioning, launch new products, or reposition for growth.
Chinese
Native or bilingual
English
Native or bilingual
French
Conversational
Can work on-site
Paris (up to 50km)
Experience
- HEC PARISMBA CandidateAugust 2021 - Today (4 years and 10 months)Paris, FranceSpecialization: Entrepreneurship & Growth Strategy Entrepreneurship Final Thesis: CMO of Carembouche (carembouche.fr)• Collaborated with research lab INRAE to foster deeptech transfer to market, assessed product market fit and developed B2B2C growth marketing strategy targeting senior assisted living market in France
- HuluIntegrated Marketing LeadJanuary 2019 - August 2021 (2 years and 7 months)New York Metropolitan Area, USA•Led $XXXM marketing partnerships for Fortune 500 financial services, pharma/insurance, and DTC brands (Geico, JPMChase, State Farm, Klarna, HelloFresh), growing vertical sponsorship sales 35% Y/Y•Streamlined healthcare marketing strategy ($XXXM category) by leading cross-functional collaboration across sales, legal, product, pricing; implemented Pharma Sponsorship Playbook across 40 sellers•Led development of integrated brand sponsorships across Hulu Originals including "Nine Perfect Strangers," "The Handmaid's Tale," “Only Murders in the Building,” and other flagship programming, driving client spend increases up to 85% Y/Y
- FlipboardProduct Marketing ManagerJanuary 2017 - December 2018 (1 year and 11 months)New York, NY, USA•Owned global GTM strategy and sales enablement for Flipboard's ad suite across 8 client verticals (10% Y/Y revenue growth), defining market positioning and translating complex programmatic/DMP capabilities into accessible sales materials and narratives
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Education
- Master of BusinessHEC PARIS2023Master of Business Administration - MBA, Entrepreneurship/Entrepreneurial Studies
- Bachelor of ScienceNew York University2012Bachelor of Science, Hotel Management