About Nsikan
I am a Dubai-based freelance marketing and brand management consultant, specializing in crafting impactful strategies. With a proven track record of implementing integrated marketing approaches, I have successfully driven ROI for both international powerhouses and local brands. My expertise stems from an unwavering passion for understanding customer journeys and strategically engaging their touchpoints. How do I achieve this? Through my extensive wealth of experience! Over the course of 5 years, I have collaborated with a diverse range of UAE-based brands, spanning from small startups to prominent players in the F&B, hospitality, luxury, real estate, healthcare, and fashion industries.
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Al DahraDigital Marketing SpecialistJanuary 2022 - Today (4 years and 5 months)United Arab EmiratesIncharge of handling all online and offline marketing efforts for Al Dahra's food division, Food Crowd.
- By NiggiSocial Media Marketing ManagerJune 2021 - December 2021 (6 months)United Arab Emirates
- POP Communications (PR & Social Media Agency United Arab Emirates)Senior Account ExecutiveJanuary 2019 - February 2021 (2 years and 1 month)Dubai - United Arab Emirates•Developed and executed a home delivery social media campaign during the pandemic lockdown for NRTC Fresh, an online delivery platform for fresh fruits and vegetables in the UAE that led to a 200% increase in revenue.•Managed a minimum of 10 social media clients across the F&B, beauty, healthcare, fashion, and hospitality industry in the GCC.•Managed a budget of AED 200,000 annually for NRTC Fresh Google and Social Media Ads which generated a nearly AED1.5M increase in revenue.•Created and implemented both paid and organic social media strategy for F&B and Healthcare clients within the agency's portfolio to grow followers and increase daily engagement.•Led and managed all client's photo and video shoots to deliver high-quality social media and website content•Actively worked with the design team to create compelling content for all client's social media platforms across Facebook, Instagram, YouTube, and LinkedIn.•Curated monthly content calendars for a minimum of 10 social media clients and daily scheduled all posts across the relevant social media platforms.•Proactively formed relationships with social media influencers relevant to each client's brand to amplify content reach and increase revenue.•Actively engaged with each client's community on their social media platform by responding to direct messages and comments to foster a good relationship•Established regular monthly and quarterly reporting of social media metrics for all clients such as follower counts, engagement rates, and generated leads.•Converted qualitative user feedback on NRTC Fresh social media channels to actionable recommendations for SEO purposes.•Worked on business development pitch decks to win prospective clients for the agency.
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Education
- BA PUBLIC RELATIONS AND ADVERTISING, Communication and Media StudiesEastern Mediterranean University2018BA PUBLIC RELATIONS AND ADVERTISING, Communication and Media Studies
- Environmental ScienceAmerican University of Sharjah2014Environmental Science