Description

London-based marketing and brand strategist. I help B2B teams fix positioning, sharpen messaging, and turn strategy into a clear plan with measurable actions.

I’ve led work across the UK, UAE (Dubai), and Saudi Arabia. I build brand systems that scale across markets, teams, and product lines.

Core focus

Brand Strategy and Positioning: ICP, value proposition, messaging, brand architecture
Marketing Audit: funnel, channels, content, SEO basics, reporting, quick wins + 30–60–90 plan
Marketing Strategy: go-to-market planning, launch plans, budgets, KPI dashboards, stakeholder alignment

Team leadership

I manage cross-functional freelancers for web development, branding, and design.
I run briefs, timelines, reviews, and QA to ship clean work on time.

What you get

Clear positioning statement + messaging framework
Brand architecture map (brands, sub-brands, product ranges)
Prioritised channel plan with KPIs and a reporting template
Practical roadmap your team can execute

Sectors: industrial, manufacturing, built environment, tech/events

Languages: English, Arabic

Languages

English
Native or bilingual
Arabic
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Aquaforce Group Ltd
Group Marketing Manager (Global)
RETAIL (LARGE RETAILERS)
June 2024 - Today (2 years)
London, United Kingdom
AquaForce Group Ltd | Group Marketing Manager (Global) | 06/2024–Present
I lead group marketing across a multi-brand portfolio in bathroom fittings and sanitaryware. I work across the UK, UAE (Dubai), and Saudi Arabia.

Key work

Build brand strategy, positioning, and brand architecture across brands, ranges, and markets
Run marketing audits and turn findings into a 30–60–90 execution plan
Manage a team of freelancers (web development, branding, design) from brief to QA and launch
Align marketing with sales and operations on product launches, distributor needs, and lead flow
Improve digital foundations: website UX, SEO basics, reporting dashboards, and content structure
Digital Strategy Brand Architecture Marketing Audit Marketing Strategy Stakeholder Management
GLORY CAPITAL INVESTMENT LLC
Director Marketing Communications
REAL ESTATE
January 2018 - January 2022 (4 years)
Abu Dhabi - United Arab Emirates
I led marketing communications and lead generation across UAE real estate and investment, working with major developers and internal sales teams.

What I owned

Built marketing strategy and integrated campaigns (ATL/BTL + digital)
Created partner marketing with developers (Emaar, Aldar) and aligned joint messaging
Optimised CRM and lead flow: tracking, segmentation, and reporting
Oversaw website updates, landing pages, and content to support acquisition

Outcomes

Increased brand visibility and engagement (measured via campaign reporting)
Improved client acquisition and qualified leads through CRM + lead gen programs
Marketing Communications Lead generation Partnership Marketing Integrated Marketing Campaigns B2B Marketing
BeBrand Advertising Agency
Account Manager and Relationship manager
DIGITAL AND IT
January 2018 - March 2021 (3 years and 2 months)
Cairo, Cairo Governorate, Egypt
I managed client relationships and campaign delivery across MENA, supporting real estate and manufacturing accounts.

What I did
Owned client communication, briefs, timelines, and delivery across creative and media teams
Planned and executed multi-channel campaigns (digital, PR, partnerships)
Managed local agency partners in Egypt and GCC and coordinated internal creative production
Set measurement frameworks and reported results to guide optimisations and next campaigns

Outcomes

Managed a portfolio of 120+ client relationships
Generated $75k+ in new business during the period
Account Management Client Relationship Management Partnership Marketing Marketing Strategy Marketing Communications