Description

Marketing operations strategist with 5+ years of experience supporting B2B SaaS, tech, and enterprise clients across North America and Europe. Former Associate Director at 2X Marketing (a US-based agency), where I led the global Marketing Ops function, built a new WebOps service line, and delivered platform strategy and revenue systems consulting for Fortune 500 and mid-market clients.

I specialize in turning complex marketing operations into scalable, high-impact systems — from lifecycle design and platform governance to automation, attribution, and RevOps alignment. My work spans HubSpot, Salesforce, GA4, 6sense, and a broad stack of MarTech tools, often connecting strategy to execution across teams and regions.

I’ve led cross-functional teams, mentored 50+ marketing ops specialists, and launched custom GPT tools to improve onboarding, QA, and system scalability. I bring both technical fluency and strategic thinking — bridging execution gaps and enabling faster, smarter decision-making.

Available for short- and long-term consulting across:

Marketing & Revenue Operations Strategy

– Lifecycle mapping, lead scoring models, stage definitions, SLA logic

– Process audits, SOP development, COE design

Platform-Specific Audits & Optimization

– HubSpot/Salesforce/GA4/6sense diagnostics with 30/60/90-day roadmaps

– Attribution setup, integration cleanups, automation streamlining

Website & CRO Optimization

– UX and performance audits, experimentation program setup

– CRO testing roadmaps, QA frameworks, test maturity planning

•

ABM & Campaign Systems Enablement

– 6sense/Salesforce Account Engagement/HubSpot campaign orchestration

– Scoring logic, routing, nurture setup, and data alignment

Whether you're looking to fix funnel inefficiencies, streamline your MarTech stack, or build a scalable experimentation roadmap — I can help.

Languages

English
Native or bilingual
Urdu
Native or bilingual
Hindi
Fluent

Workplace preferences

Remote only

Primarily works remotely

2X Marketing
Associate Director, Marketing Operations
DIGITAL AND IT
April 2025 - September 2025 (5 months)
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
As Associate Director of Marketing Operations at 2X, I lead strategic programs across marketing tech, CRO, web optimization, and AI-enabled operations—partnering with enterprise marketing teams to scale systems, streamline execution, and drive measurable growth.

Core Focus Areas:

• Experimentation Strategy & Program Design
Built and scaled structured experimentation programs—helping enterprise clients move from ad hoc testing to 100+ CRO experiments/year, increasing pipeline-per-visitor by 15–30%.

• Funnel Optimization & GTM Architecture
Reimagined marketing funnels for B2B SaaS and global insurance clients, reducing CPL by up to 70%, increasing lead velocity, and aligning lifecycle workflows with sales and RevOps.

• Martech Ecosystem Optimization
Assessed and enhanced full-stack MarTech infrastructures across platforms like Salesforce, HubSpot, 6sense, Drift, GA4—streamlining workflows, enhancing attribution, and reducing wasteful spend by 20–30%.

• AI-Driven Personalization & Lead Scoring
Implemented AI-powered scoring models, workflow automation, and predictive personalization—achieving over 30% lift in mid-funnel conversions and surfacing high-intent leads with greater precision.

• Strategic Mentorship & Talent Enablement
Mentored and coached 50+ marketers across L3–L5 levels, fostering operational excellence, agile thinking, and a test-and-learn culture within global delivery teams.
HubSpot Marketing Marketing Automation Marketing Operations Revenue Operations Salesforce.com
2X Marketing
Senior Marketing Operations Specialist
May 2022 - April 2025 (2 years and 11 months)
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
1.Leading the design and implementation of marketing automation systems, with a focus on advanced platforms such as HubSpot, Pardot, and Salesforce

2.Applying a robust understanding of the enterprise-level marketing technology ecosystem, including lead scoring, lead management processes, integrations, data flow, and mapping.

3.Spearheading the new service of website optimization, leveraging sophisticated analytics tools like Google Analytics and Mouseflow to conduct performance analysis, and extract actionable insights to optimize conversion rates.

4.Driving the strategy and execution of complex email marketing campaigns, leveraging advanced techniques in segmentation, personalization, and performance improvement.

5.Applying strategic thinking to the continual evolution within the B2B marketing landscape, fostering continuous learning, growth, and innovation.
2X Marketing
Marketing Operations Specialist
October 2021 - May 2022 (7 months)
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
1.Managing and executing marketing operations using HubSpot and Pardot, and honing proficiency in the application of these marketing automation tools.
2.Focusing on the strategic development and execution of email marketing campaigns, including segmentation, personalization, and comprehensive performance analysis.

3.Displaying a solid understanding of lead scoring, lead management processes, and the essential dynamics of marketing automation and CRM integrations.

4.Nurturing a basic understanding of website analytics to assist in driving performance and improving conversion rates.

5.Continually fostering a growth mindset, staying abreast of changes in the dynamic B2B marketing landscape.