Palani Kumar

AIWO limited - India's first Bio-hacking company

Executed national-level influencer campaigns to drive awareness for AIWO across Tier I cities. Improved lead quality and increased sales-qualified leads (SQLs) for AIWO programs by 25%. Listed AIWO products on Amazon and boosted product sales by 22% through effective Amazon SEO and ad campaigns. Strengthened product positioning and justified pricing through strategic ad creatives and content marketing.

Led the internal team in planning and executing go-to-market (GTM) strategies for new service launches.

● ARC International Fertility Hospitals

Assisted in leading the Digital Efforts of ARC Fertility Hospitals. Generated leads for 31 Fertility Hospitals located across India and Sri Lanka using Google search Ads, Facebook ads and other marketing platforms. Spear headed in planning Key campaigns and Go-To-market strategy. Demonstrated creativity in developing unique selling points at every online consumer touchpoint. Assisted in Developing Social Media Community and Managed Online Reputation

Conducted live fertility awareness workshops with doctors to solve patient queries.

● Aarthi scans and Labs

Generated leads for 131 Aarthi Diagnostics centers present across India.

Developed Search campaigns for multiple services offered by Aarthi Diagnostics.

Created and managed Facebook Ads for Aarthi scans franchise business expansion.

Created Ad copies, content and executed engaging ideas for call to action and landing pages.

Examined KPIs to understand its engagement with different campaigns at various capacities.

Earned Google Partner Badge for showcasing exceptional optimization score on Google ads account. (Includes: Search, Display & Video).

Lumel

● Managed end to end lead generation activities of all Lumel Products.

● Worked directly with leadership (Co-founder) to explain and improvise strategic plans

● Led the marketing initiatives spanning SEO optimization, content planning, budget optimization and campaign execution.

● Generated over 15,000+ monthly sales qualified leads through multiple marketing campaigns including but not limited to lead forms, Email marketing, Meta ads and remarketing.

● Developed and executed a comprehensive digital marketing strategy with sales lead generation as sole objective.

● Led the planning, execution, and optimization of multi-channel digital campaigns across platforms such as social media, email, search engine marketing (SEM), and display advertising.

● Actively monitored SEO and paid ads KPI’s to stay abreast of competition.

● Provided strategic insights on the landing pages, blogs and ad creatives.

● Actively collaborated with cross-functional teams, including product, customer success, technical and design.

● Tools used – Chatgpt, M365 copilot, GoToWebinar, Wordpress, Hubspot CRM, Spyfu, mailchimp, etc.,

● Owned and managed all digital channels.

● Led various Market Research – Brand track, Insight Mining, Communication Tests & Pricing Studies.

● Developed and provided effective product, packaging & communication briefs to internal & external agencies.

● Assisted in creation and execution of brand plan for India’s leading wellness brand. (Skore)

● Collaborated closely with sales teams across channels for establishing and achieving the business plans (top-line & profitability) by implementing effective brand campaigns.

● Monitored brand performance, positioning through various market intelligence reports and continuously adapted brand strategies and programs.

● Generated MIS and analytical reports for management reviews.

● Developed and managed effective channel partnership program to improve sales performance.