Description

I empower organizations to elevate their customer engagement by designing and delivering effective data-driven marketing strategies and solutions.

15 years of experience dedicated to digital, CRM & marketing automation strategy and cross-functional project leadership, I guide businesses through complex transformations by aligning technology, data, and strategy to deliver measurable outcomes.

Key expertise includes:

- CRM & marketing automation: leading multi-disciplinary teams to define & deploy customer engagement and lifecycle strategy leveraging Marketing Automation and CDP/CDxP solutions

- Data-driven marketing strategy: Elevating digital and CRM maturity through strategic roadmaps, actionable insights, and innovative customer engagement models.

- Digital transformation: Driving cross-functional alignment and collaboration across C-suite, IT, marketing, and operations.

- End-to-end program / project delivery: Leading transformation initiatives from vision to execution, ensuring tangible results at every phase.

I’m particularly passionate about helping organizations bridge the gap between strategy and execution, transforming digital ambitions into operational reality while fostering a culture of innovation and collaboration.

I’ve partnered with global and local brands across diverse industries—including retail, automotive, travel, FMCG, healthcare and more—serving in roles such as Digital & Data Solutions Expert / CRM Manager / Digital & CRM Strategist / Strategic Program Manager / Client Partner / Account Director / Project Manager.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Dutch
Fluent

Workplace preferences

Can work on-site

Bruxelles (up to 50km)

Fnac Vanden Borre
Marketing & Data Solutions Expert
E-COMMERCE
June 2023 - Today (3 years)
Brussels, Belgium
After successfully driving Vanden Borre's CRM / Marketing Automation strategy acceleration for the previous 18 months, I am currently embracing a wider Marketing scope, actively taking part in the organization's data-driven marketing transformation journey, from within the Marketing Solutions team, pushing the evolution of our customer data strategy toward delivering a truly seamless and effective personalised omnichannel customer journey.
Data Driven Marketing CRM Selligent marketing automation omnichannel
Fnac Vanden Borre
CRM Expert
November 2021 - June 2023 (1 year and 7 months)
Brussels, Belgium
CRM Manager (a.i.)
Advising Fnac Vanden Borre Belgium on CRM & Marketing Automation strategy.
Defining and supervising the deployment of its CRM roadmap.
Supervising CRM Operations & Projects.
Active Ingredient
Freelance Martech Strategy Consultant / Owner
CONSULTING AND AUDITS
June 2019 - Today (7 years)
Brussels, Belgium
Advising brands and agencies on MarTech, CRM & Marketing Automation strategy, omnichannel customer engagement and data-driven digital marketing.

Also providing Ad Interim CRM / Marketing Automation Management, Digital & CRM Program / Project Management & Data Driven Marketing Operations services.

As an ex-recruitment professional, I can also help you with your specific recruitment needs for Digital, CRM & Marketing Automation permanent or freelance resources as well as with managing the operational and contractual aspect of it.
Data Strategy Data Driven Marketing CRM marketing automation MarTech