Pauline Martin

*Leadership on the Marketing activities of N-SIDE (BE & US), building a Data driven & result oriented marketing approach to lift up N-SIDE for a greater impact *Creation of a strong Digital Marketing approach : new website to support the business growth and the SaaS business model, SEA campaign, SEO content strategy, innovative digital agency selection *Develop the CRM and implement a Marketing automation tool to build and monitor the lead generation plan. *Responsible for the N-SIDE Brand : ensure brand consistency - Brand book creation *Lead the pricing approach and connect it with the CRM. *Contribute to the development of the strategy of the two verticals (Energy and Life Sciences) : Leverage the business model canvas, value proposition, business persona methodology to create and document the strategy. Build the company business plan with Finance and Business departments in order to define a 5-year vision and raise 10mEUR of funds. *Lead the Life Sciences strategy review at N-SIDE : Select & work with Simon Kucher deliver a reviewed strategy book. *Scale the marketing team from 3 to 12 people in 3 years *Management of a team of 11+ FTE (Marketers, Digital Marketer, Corporate communication coordinator, graphic designer, CRM manager)