Description

Track record of start-up’s, system implementation, financial modelling, distribution models, product development and turnaround management in various industries, cultures and countries. Deft at improving business processes and motivating teams to create the highest levels of efficiency and productivity. Adept at developing and turning around businesses as well as enhancing results for large brands, such as British Airways, Virgin, Centerparcs, Air Malta, IATA and selected Sabre Airline customers. Skilled at transforming and launching new airlines, e-commerce, new energy projects and holiday resorts; delivering strong results. Proficient at using, implementing and structuring airline reservation systems, revenue management, and CRM systems. Specialized in developing revenue models.

Languages

Dutch
Native or bilingual
English
Native or bilingual
French
Fluent
German
Conversational
Arabic
Basic

Workplace preferences

Can work on-site

Tongeren (up to 50km), Brussel (up to 100km), Maastricht (up to 100km), Amsterdam (up to 100km)

IATA
Senior Managment Consultant
AVIATION AND AEROSPACE
April 2021 - Today (5 years and 2 months)
Madrid, Spain
Managing and participating in various global consulting assignments on behalf of IATA.
Consulting
Air Malta
CCO
AVIATION AND AEROSPACE
January 2017 - March 2021 (4 years and 3 months)
Valletta, Malta
Created new strategic plan for a stand-alone Air Malta after the aborted take over by Alitalia; based on a radical change of business model from a legacy to a hybrid model. Cultivated new sales partnership with Ryanair and introduced high end buy on board concept with a unique new service in Business Class. Developed the lifeline schedule to maintain Island’s connection to the mainland during the Covid-19 crisis and drafted the post Covid 7 year (restructuring) plan and EU submission to state aid essential for survival and future existence of the company.
● Maximized productivity of high performing sales team and improved digital sales through development of a new digital distribution model based on persona.
● Ensured 31% passenger growth and launched 21 new destinations; establishing Air Malta as a main carrier contributing to the Maltese Economy, winning the CAPA turnaround Airline Award.
● Achieved 1.2M euro profit for the first time in 18 years in 2018.
● Enhanced airline accessibility in various markets though development of the new digital and partnership distribution footprint.
● Launched a new brand under the Air Malta group, www.airmaltaholidays.com.
Team Management Digitale Transformatie
Plane Strategy and Managment
CEO
CONSULTING AND AUDITS
April 2009 - Today (17 years and 2 months)
Maastricht, Netherlands
Contribute to successful and challenging turnaround, start-up and interim management projects. Develop and implement managerial, procedural, IT, sales, marketing, pricing, revenue management, e-commerce, digital, branding, operational, and distribution solutions. Recent projects and assignments:

• Contract/ Senior Management Consultant IATA Consulting: Managing and participating in various global consulting assignments on behalf of IATA.

• Contract/ Sales Partner for Pax2Pay a Paxport Company: Introducing new ways of payment in the digital environment.

• Project/ Interim CCO Cyprus Airways: Developing and implementing turnaround plan for the new owners of Cyprus Airways, including fleet, strategy, positioning, network, and system design.

• Project/ E-Med Mobility: Introducing 100% sustainable public transport around the Mediterranean
• Project/ VLM Airlines (Belgium): Direct the re-launch of VLM in Antwerp Belgium. Developed the strategic and business plan including fleet, network, distribution strategy, and system choices with the focus on views of the new shareholders.
• Project/ Liege Airport (Belgium): Aided management to implement a new commercial organisation, including a CRM Strategy and System to effectively track consumers and behaviour.
o Ensured customer satisfaction by creating a new customer journey and increasing communication.
o Maximise internal efficiency by streamlining and automating customer service and sales procedures.
o Supported development of new passenger services through analysing and forecasting route opportunities and attracting new passenger airlines.
● Project/ Syphax Airlines (Tunisia): Collaborated with KPMG to create a business plan for the re-launch, including guiding on the business model, network, organisation, 5-year revenue, traffic forecast and fleet acquisition.
● Project/ BMI Regional (UK): Reorganized UK based Airline BMI Regional as Interim Chief Commercial Officer.
o Increased production of the fleet with over 70% and directed the commercial team, revenue management department and distribution platform to prepare the company for a successful strategic cooperation with the Lufthansa Group.
o Implemented the Altea reservation platform in five months successfully.
● Projects/ Saudi Gulf Airlines (Saudi Arabia) & Book2Meet.com (Belgium): Implemented distribution systems, strategy design and negotiated for new start-up Saudi Gulf Airlines in Dammam to acquire cost-effective optimum distribution footprint. Headed the start-up of Book2Meet.com a new revolutionary on-line corporate sales platform for a major US based Venture Capital Company in the hospitality industry. Later acquired by Expedia.
● Projects/ Air Austral (La Réunion), Syphax Airlines (Tunisia), Maastricht Airlines (Netherlands) & Camair-Co (Cameroon):
o Led the Commercial Turnaround of Air Austral in La Reunion
o Achieved 20M gain in annual revenue through evaluation of the revenue management strategy and implementation of improvements.
o Coordinated the re-launch of Maastricht Airlines for the Curator of the airline. Served as Interim Commercial Director / Co-CEO of the Netherlands youngest airline Maastricht Airlines.
o Chaired and coordinated the start-up of Syphax Airlines in Tunisia by acting as CCO. Completed the project in a record five months from business plan to first flight.
o Restructured the Commercial Start up assistance of Camair-Co in Cameroon, including renewing fleet and network plan, ground operations product, IT strategy, revenue management, pricing and sales and marketing strategy leading to sales growth of 300%.

Consulting Change Management Digitale Transformatie