Peter Raemen

 Building Health Vertical with CEO Health Vertical and new health team as marketing strategist healthcare – internal group consultancy.

 Brand portfolio innovation, consumer need segmentation, instore activation and roll out of extended consumer healthcare product portfolio and sport nutrition with Colruyt Group Retail Brands: Colruyt, Spar, Okay, Bioplanet and Newpharma online pharmacy platform.

 New Brand and Business Development with external partners in Asia and Europe incl review of acquisitions, licensing, joint ventures.

 Building on line platforms to improve CX and customer value with innovative apps to help consumers with healthy food choices in store and on line web shops, meal planning and recipes to basket with Smartwithfood.

 Improving brand positioning and OTC product portfolio performance for online pharmacy platform NewPharma in 9 EU countries.

RESULTS

 Brand Portfolio launches and improvements

o Tripling Consumer Healthcare sales to 63 Mio, improving consumer segmentation, online and instore experience with consumer healthcare portfolio rolled out in + 500 Colruyt supermarkets by Q4 2021.

o Definition and roll out of sport nutrition portfolio in Colruyt supermarkets and JIMs fitness centers as of Q1 2022.

 Strategy

o Developing ecosystem of digital and physical services and solutions to consumers with internal sales, marketing,category teams and external partners and agencies.

o Defining and validating “2030” healthcare retail concepts for roll out as of 2023 with test market approach

 Marketing Strategy:

o Improved brand pyramid - activation for digital platform Smart With Food and strengthened consumer acquisition and retention to 300.000 downloads by Q4 2021.

 Establishing Health Knowledge Center, engaged key opinion leaders for health advisory board.

 Lead Marketing Team of 7 top performing marketers at EU HQ and 5 E-Com marketers for France.

 Developed and activated EU Marketing and E-Commerce Plan with smart objectives, locally customized strategies and clear activation, tools and tactics. Revamp brand, positioning and messaging.

 Grew e-commerce sales , linking market place function with neutral e procurement platform into an integration solution for the digitization of tail spend whilst preventing unwanted tail-spend suppliers, maverick buying and unnecessary process costs.

 Agency Management with Mc Cann Global and Fingerspitz Europe ( digital) to execute European brand campaign with digital tactics, multichannel marketing, social media, and web platforms.

 Trained marketing, sales ,cross functional teams to enhance sales engagement with downstream initiatives, customer engagement campaigns. Extensive project management and product launch contributions to European affiliates. Set up KPIs, scrums,dashboard reviews to treasure outcomes of marketing activation.

 Improved productivity in marketing and sales teams ;

- activated Community of Practice platform for marketing & sales teams with regular seminars, workshops, webinars to exchange best practices between HQ & local markets.

- Installed digital platform to ensure 24/7 availability and activation of marketing plans, activity calendar and collateral for all internal and external stakeholders around the world.

USA Multinational – leading in animal,dental and human Healthcare I delivered more targeted approach for prospect acquisition, customer retention, and cross and up selling with sales team by increasing reach, impact, and frequency of internal and external sales teams with integrated classic and digital marketing programs. I held accountability for providing tailored content, e-learning programs, customer testimonials captured e journals, on line education programs, search engine and mobile marketing in addition to classic off line sales support. Initiated and applied product information management (PIM) and digital asset management (DAM) systems to include functionalities, such as efficient content management along with promotion and publication management for shared use with other company divisions. Following are highlights of my key achievements that I attained: Credited with +32% sustainable revenu growth 2017/2015 to 220 M euro in The Netherlands and Belgium.

 Led quadrupled sales managers' engagement to 44% in 2017/15 and customer acquisition by sharpening value proposition and engaging with cross functional team to install more compelling services and solutions.

 Devised and implemented marketing and digital strategy to grow the return on investment, including improving customer experience with customer delight program (NPS) and installing client segmentation.

 Achieved €300k revenue per year by on and offline advertising inserts from suppliers, while revising on and off line monthly communication platform, including customer promo, stories, testimonials, and case studies.