About Peter
I'm a hand-on marketer who has a passion for the strategic development of CRM, retention and data-driven marketing. I have worked with many blue-chip clients including Barclays, ASDA, NHS, Unilever, Toyota, Matalan, Pfizer, CBI & The Card Factory.
I have worked in, run, owned and sold marketing agencies before co-founding Relevanz.
I help clients understand more about their customers and prospects by making sense of their data, developing customer insight and creating relevance-led customer communication plans that create emotional bonds with brands, increase ROI and improve retention & loyalty.
I champion simplicity, turning the complexity of data into insight and strategies that make sense and perform - all delivered in a language you can relate to.
English
Native or bilingual
Can work on-site
Harrogate (up to 50km), London (up to 10km), Bristol (up to 10km), Manchester (up to 10km), Birmingham (up to 10km)
Experience
- Relevanz LtdCo-FounderMay 2019 - Today (7 years and 1 month)Leeds, UKRelevanz are hands-on strategic marketers who help clients improve ROI by being more relevant to more customers on more occasions across CRM, Data, CX and all forms of data-driven marketing
- The Data PeopleConsultant / Co-OwnerOctober 2007 - May 2019 (11 years and 7 months)
- Digital Therapy / Enjoy DigitalNon Exec Director & ConsultantDecember 2007 - September 2008 (9 months)
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Education
- BSc(Hons), Accountancy and LawDe Montfort University1988BSc(Hons), Accountancy and Law
- CIM Chartered Postgraduate Diploma in Marketing, MarketingColchester Institute1990CIM Chartered Postgraduate Diploma in Marketing, Marketing