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Peter StrandbyPS

Peter Strandby

Senior Brand Strategist & Copywriter

€900/day
Berlin, DE
8-15 years

Average response time: 1 hour

About Peter

I help ambitious B2B companies cut through complexity with clarity, consistency, and power.

Senior freelance brand strategist and copywriter specialising in B2B brands within finance, technology, science, and professional services. I've spent the past decade helping companies clearly define what sets them apart, crafting positioning and messaging that drive measurable results.

My clients often bring me in for a one-off project—like a rebrand or product launch—and then keep me as a trusted partner for ongoing strategic guidance and high-level messaging support. I've built year-long collaborations from initial briefings, proving that a freelance relationship can deliver more long-term value than a one-time job.

Portfolio or client reference list? Just ask, and I'll send one your way.

What I deliver
  • Brand Strategy
  • Brand Development
  • Messaging & positioning frameworks
  • Tone-of-voice guidelines
  • Copywriting
  • Naming, taglines, campaign concepts

  • English

    Native or bilingual

  • Danish

    Native or bilingual

Can work on-site
Berlin (up to 50km)

Experience

  • Strandby & Lindblad Høg GbR
    Brand Writing, Strategy & Concept Development
    September 2017 - Today (8 years and 9 months)
    Berlin/Brandenburg Metropolitan Region, Germany
    Independent creative practice working alongside clients, creatives and agencies.
    • Brand Strategy
    • Copywriting
    • Brand development
    • Messaging
    • Tone of Voice
    • Campaigns
  • Barkas
    Senior Brand Strategist
    August 2022 - April 2024 (1 year and 8 months)
    Berlin, Germany
    Bridging business objectives with impactful creative solutions rooted in insights.
    – Brand strategy – Brand Positioning – Brand development – Campaigns – Copywriting – Pitches
  • PS
    Freelance Copywriter / Brand Communicator
    November 2011 - September 2017 (5 years and 10 months)
    Copenhagen, HS, Denmark
    Client references: Swedbank Danmark, BC Hospitality Group, Realdania, Pandora, Bang & Olufsen, Landbrug & Fødevarer, Stanley Healthcare, LEO Pharma, Opel Danmark.

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Education

  • Section4 Certified Product Strategist
    Section4 Certified Product Strategist
  • Medlem af Aftagerpanelet for Amerikanske Studier
    2014
    Medlem af Aftagerpanelet for Amerikanske Studier

Skill set

Categories