About Peter
- Brand Strategy
- Brand Development
- Messaging & positioning frameworks
- Tone-of-voice guidelines
- Copywriting
- Naming, taglines, campaign concepts
English
Native or bilingual
Danish
Native or bilingual
Experience
- Strandby & Lindblad Høg GbRBrand Writing, Strategy & Concept DevelopmentSeptember 2017 - Today (8 years and 9 months)Berlin/Brandenburg Metropolitan Region, GermanyIndependent creative practice working alongside clients, creatives and agencies.
- Brand Strategy
- Copywriting
- Brand development
- Messaging
- Tone of Voice
- Campaigns
- BarkasSenior Brand StrategistAugust 2022 - April 2024 (1 year and 8 months)Berlin, GermanyBridging business objectives with impactful creative solutions rooted in insights.– Brand strategy – Brand Positioning – Brand development – Campaigns – Copywriting – Pitches
- PSFreelance Copywriter / Brand CommunicatorNovember 2011 - September 2017 (5 years and 10 months)Copenhagen, HS, DenmarkClient references: Swedbank Danmark, BC Hospitality Group, Realdania, Pandora, Bang & Olufsen, Landbrug & Fødevarer, Stanley Healthcare, LEO Pharma, Opel Danmark.
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Education
- Section4 Certified Product StrategistSection4 Certified Product Strategist
- Medlem af Aftagerpanelet for Amerikanske Studier2014Medlem af Aftagerpanelet for Amerikanske Studier