Description

I help organizations and brands communicate with clarity, creativity, and impact. As a Communications & Social Media Freelancer with a foundation in project management and a background in policy and human rights, I turn complex ideas into clear, engaging narratives that resonate across audiences and platforms.

I bring a strategic, hands-on approach to multi-channel communication—from crafting messaging and reinforcing brand identity to strengthening stakeholder relationships. My work spans content strategy, proposal writing, visual asset creation, social media management, website curation, and event organization. I specialize in social media campaigns and brand development projects, combining creative vision with practical execution.

What sets me apart is my ability to connect people and ideas, building communities and ensuring communication efforts—internal and external—inform, engage, and inspire.

Typical projects I handle include: social media campaigns, brand identity development, content strategy, website management, and event communication.

Explore my portfolio: thestudiobypetra.squarespace.com

Languages

Portuguese
Native or bilingual
English
Native or bilingual
Spanish
Conversational

Workplace preferences

Remote only

Primarily works remotely

SERN - Startup Europe Regions Network
Communications & Project Manager (EMPLOYEE)
PRESS AND MEDIA
September 2023 - July 2025 (1 year and 10 months)
Brussels, Belgium
I specialize in develop and executing communication strategies that connect stakeholders, promote innovation, and enhance brand visibility. Leveraging project management expertise, I contribute to proposal writing, content development, and coordinated messaging across platforms.

🔹 Coordinate multi-channel communications—press releases, social media, websites—ensuring alignment with brand identity and stakeholder needs.
🔹 Create and oversee visual and written content, driving consistent and strategic messaging.
🔹 Maintain strong internal and external communication flows, supporting seamless project delivery.
🔹 Build and nurture communities, particularly within the SERN network, fostering engagement and collaboration.
🔹 Support policy-oriented storytelling through blog creation and digital strategy.

Project Highlights:
🔹 Youth4Ors – Manage Instagram and LinkedIn accounts, create visuals and craft messaging for youth engagement.
🔹 FI4INN – Oversee website updates, develop LinkedIn content and visual materials, podcast host and editor.
🔹 StepUp Startups – Organize events, coordinate communication around findings, and manage project dissemination.
Content marketing Social media Community Manager Instagram Marketing Project Management
CESO
Project manager
August 2022 - September 2023 (1 year and 1 month)
Lisbon, Portugal
Managed and supported two European Policy Dialogue Support Facility Projects in Canada and Latin America, funded by the EU Partnership Instrument. I coordinated project activities, budgets, and stakeholder engagement to ensure compliance and success.

Key Responsibilities:
• Project Coordination: Managed all project aspects, including activities, budgets, and stakeholder communications, ensuring alignment with EU funding requirements.
• Event Management: Organized conferences, seminars, and workshops, handling planning, logistics, promotion, and participant coordination to foster effective dialogue.
• Framework Contracts Support: Assisted in hiring experts and drafting technical proposals, contributing to project deliverables and objectives.
• Technical and Budgetary Management: Managed contracts, including financial oversight and documentation, ensuring transparency, accountability, and compliance.
Project Management Microsoft Office Organization
Embassy of Portugal
Political Officer
October 2019 - July 2022 (2 years and 9 months)
Cairo, Cairo Governorate, Egypt
During my tenure in the political section of the Embassy of Portugal to Egypt, I carried out critical political responsibilities, namely:
• Monitoring Human Rights: Tasked with monitoring the human rights situation in Egypt, providing vital insights and information essential for promoting and safeguarding fundamental rights and citizenship.
• Report Writing and Briefings: Regularly created detailed reports and briefings on human rights issues, contributing to the development and implementation of EU legal policies related to fundamental rights and non-discrimination.
• Engagement in Human Rights Meetings: Actively participated in and followed up on human rights meetings at the EU delegation, fostering dialogue and cooperation with local authorities and international organisations, which is crucial for promoting justice and cooperation across borders.
• Representation and Advocacy: Represented Portugal in various briefings, conferences, and seminars organised by the international community and local authorities, advocating for EU values and policies on civil rights, fundamental freedoms, and equality.
Political anaylisis