Philippe Ruttens

Chief Marketing Officer (CMO)

Tyk · Contract

From USA Today to Tripadvisor, from Vietnam to New York, thousands of businesses are harnessing the power of APIs using Tyk. Over 15 billion “things” are connected to the internet, growing at a rate of a billion per year and APIs are at the centre of this explosion in connectivity. Tyk is committed to enabling interconnectivity between systems and devices and breaking down the barriers to API Adoption.

My goal as CMO is to grow Tyk’s ecosystem, customers and revenue, making Tyk the world’s most loved brand for interconnectivity and API management.

My personal “WHY” is to create stronger & healthier teams, operations and people with a 100% focus on customer-centric growth and measurable impact.

CMOs need to sustainably grow brand demand and revenue pipeline by leveraging data, market and customer insights, user & influencer communities at each stage of their career and journey. My core responsibilities include:

1. Build a world-class integrated marketing team and customer-centric function

2. Grow and report on main marketing & sales KPIs, from brand awareness to full-funnel conversion and velocity

3. Align internal product & commercial stakeholders around common goals, operations and buyer journey

4. Leverage data, analysis and learnings from each touchpoint (customers, partners, prospects, users) to fine-tune targeting, messaging and value proposition(s)

5. Develop short- & long-term roadmap for marketing planning and execution

6. Optimize marketing strategies & campaigns, from messaging and content to channels and dashboards

7. Oversee development & execution of thought leadership and communications programs at global, regional and local levels

More info on www.tyk.io

Do you spend more than 2% of your B2B revenue on marketing? Can you prove a marketing ROI of 200-500% to your CEO? How about growing your marketing performance, team and budget by over 10% in 2020? Which part of your marketing budget and activities was wasted on the wrong stuff – with missed sales opportunities and revenue? How about we go together on a journey into your ROI and boost your 2020 performance? I have worked with many CEO/CMO’s, companies and teams struggling like you to quantify the ROI of their Marketing & Sales efforts. Based on my 26 years’ B2B marketing experience helping international clients transform their marketing & sales operations, I developed a structured 100%-pragmatic coaching program to measure and boost ROI in B2B companies. Through a short audit and using templates, benchmarks and tools to focus on your 20-80, I coach B2B CMOs and marketing teams to manage the right KPIs, develop a simple dashboard, roadmap and adopt a disciplined & flexible way of working towards maximum performance. The outcome? Growing your leads, opportunities and revenue generated from marketing, from quick wins this quarter to a sustainable 12-18 months journey. All it takes is an initial 30-min chat or a quick questionnaire... A small investment that produces a hefty profit: BOOK a mini-audit on http://www.ruttens.com/audit FIND OUT more how I can help you on http://www.ruttens.com ABOUT PHILIPPE - Core expertise in seven industry sectors: Healthcare, Logistics, Telecom, Financial, Professional Services, Industrial and Manufacturing - 80% focus on Demand Generation, ROI Audits, Marketing & Sales alignment, KPIs analysis, Dashboards, Funnel & Campaigns optimisation… - Speaker at worldwide webinars on BRIGHTTalk and B2B Marketing events - in 2019 alone: over 1200 hours coaching & transforming B2B marketing teams into ROI engines - As a Team Lead, Coach, Consultant, Workshop facilitator or Interim Manager

Since 1992, I have been helping large and medium-size Professional Services, IT And Industrial Companies improve their reputation, online footprint and sales through my B2B Marketing, Communications & Demand Generation expertise at Belgium and EMEA Levels. I balance quick wins and fact-based strategic thinking to boost B2B & Services companies' Marketing & Sales performance in five main ways: Workshops, Coaching, Quick-Scan, short-term, pragmatic "sprint" consultancy or longer-term Interim Management. Main focus is on growth, strategy, roadmap and transformation. Key Facts - 25 years as B2B marketeer - 8 years Manager for Big 4: Andersen Consulting/Accenture, E&Y, Cap Gemini - 8 years as freelance senior consultant - 8 years as Marketing & Comms Manager (ad interim or fixed) at Accenture, The House of Marketing - 5 years in KM and market intelligence - 39 LinkedIn recommendations - 12 years work in London, Sydney and Glasgow - 10 years Antwerp-based (flexible commuting to London, Paris or NL) - 6 years MSc-level training in IT, Economics and International Marketing Sample Results - Led and transformed three marketing teams of 4+ people for the digital age - Managed a range of brand & personas studies, content & digital marketing strategies and inbound-outbound channels, from telemarketing to email, events, web and social media - Developed and co-delivered demand generation multi-channel campaigns covering 10+ countries and 19 web sites - Trained & coached over 200 executives & employees over social branding & selling - Helped increase win rate for over 10 key account teams in Telecom, Insurance and Government (Account-Based Marketing) - Developed marketing & sales Intranet for 400 sales managers - Created new marketing information products covering the smart card & consulting market for over 300 senior managers - Set up and managed EMEA Competitor Intelligence function for over 500 internal clients For more info and credentials, please visit www.ruttens.com