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Preethy S.PS

Preethy S.

Fractional CHRO | AI Transformation Specialist

€688/day
Dubai, AE
15+ years

Average response time: 1 hour

About Preethy

Most companies approaching AI ask the wrong first question. They ask "which tools should we adopt?" when they should be asking "are our people ready to work differently?" That gap is exactly where I work.


I'm a Fractional CHRO who partners with founders and CEOs at two inflection points: building the people infrastructure that scales, and getting the human side of AI adoption right — before it becomes a costly problem.

With over two decades of senior HR leadership across industries and geographies, I've seen what happens when organisations skip the pre-work. Tools get implemented. Adoption stalls. The ROI never materialises. The companies I work with take a different path — one where organisational design, capability gaps, and cultural readiness are addressed before a single tool is introduced.

Recently, I helped an e-commerce company redesign how work was structured across the organisation — identifying where AI could drive real efficiencies, then rebuilding roles and workflows to support sustainable scale. Not a technology project. A people project that happened to use technology.


What I offer:

  • AI Readiness & Workforce Transformation — readiness assessment, work redesign, and change management
  • Fractional CHRO Partnership — strategic HR leadership without the full-time overhead
  • Organisational Design & HR Strategy — built for where your business is going
  • Talent, Leadership & Culture — the bench strength to lead through change

If you know AI will reshape your business but want to get the people side right first — let's talk.
  • English

    Native or bilingual

  • Malay

    Fluent

Can work on-site
Dubai (up to 50km)

Experience

  • Ignition Point Ventures LLC
    Founder and CEO
    HUMAN RESOURCES
    January 2024 - Today (2 years and 5 months)
    Dubai, United Arab Emirates
    At Ignition Point Ventures, we partner with forward-thinking organizations to unlock the true potential of their people and culture. We bring over two decades of senior HR leadership experience to help companies accelerate growth, modernize their people practices, and build sustainable workplaces where talent thrives.

    Our core offering is Fractional CHRO leadership—giving companies the strategic advantage of an experienced HR executive without the overhead of a full-time role. Whether guiding a scaling start-up, steering a family business through transformation, or advising a global enterprise, we step in with board-level expertise to design and execute people strategies aligned with business goals.

    We also deliver specialized HR projects that address critical priorities: building performance management systems, redesigning compensation frameworks, enhancing employee experience, and creating governance around compliance and policies. Each project is tailored to the organization’s context, ensuring measurable impact and lasting results.

    In today’s digital era, we support organizations in HR digital transformation—from selecting and implementing the right HR technologies, to redesigning workflows, to enabling data-driven decision-making. We help businesses evolve from manual processes to agile, tech-enabled ecosystems that boost efficiency and empower employees.

    As certified coaches, we also offer executive and leadership coaching for senior leaders navigating complexity, change, and growth. Our coaching programs foster self-awareness, resilience, and adaptive leadership—helping leaders step into their highest potential while driving organizational success.

    At Ignition Point Ventures, we believe that HR is not just about managing people—it’s about shaping the future of work. Our role is to be your trusted partner in building the systems, culture, and leadership capabilities that ignite performance and fuel long-term growth.
    CHRO Individual Coaching Human Resources talent management Recruitment
  • Volaris Group
    Group HR Director
    HUMAN RESOURCES
    September 2019 - August 2023 (3 years and 11 months)
    • Led post-acquisition integration and organizational transformation initiatives across multiple global software businesses.
    • Partnered in acquisition due diligence, assessing leadership, culture, and organizational readiness of target companies.
    • Designed and implemented organization structures aligned with Volaris’ decentralized operating model and growth strategy.
    • Developed and executed leadership development programs to strengthen executive capability and succession pipelines.
    • Utilized Hogan psychometric assessment tools for leadership coaching, team effectiveness, and succession planning.
    • Coached senior leaders and founders to enhance self-awareness, team dynamics, and business performance.
    • Built scalable HR frameworks for performance management, talent development, and culture integration.
    • Partnered with portfolio company CEOs to align people strategy with business outcomes and drive sustained growth.
    • Acted as a trusted advisor to leadership teams on change management, culture evolution, and strategic workforce planning.
    HR Director Learning Management System Recruitment Strategic planning Coaching

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Education

  • Bachelor of Science
    Indiana University Bloomington
    Bachelor of Science
  • Master of Human Resources
    University of Illinois
    Master of Human Resources

Skill set

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