About Priya
B2B SaaS Marketing Executive with 1.5+ years of experience in partner and Events marketing, ABM, and field marketing across DACH and EMEA. I’ve executed high-impact campaigns and events driving up to 56% increases in engagement and significant pipeline growth.
As an AI-powered marketer, I integrate tools like ChatGPT for campaign automation, content ideation, personalization, and workflow efficiency. I bring a modern approach to campaign building—blending creativity with AI and analytics to improve speed and performance.
Skilled in GTM planning, partner enablement, co-branded content, demand generation, and lifecycle campaigns. I work cross-functionally with sales, product, and strategy teams to deliver measurable marketing ROI.
Proficient in Salesforce, Pardot, HubSpot, Mailchimp, LinkedIn Campaign Manager, Canva, and Appointlet. I’m also certified in Account-Based GTM, HubSpot Social Media Marketing, and Email Marketing (Intuit Mailchimp). I leverage AI tools like ChatGPT for campaign personalization and efficiency.
Fluent in English and A2-level German, with a strong understanding of GDPR-compliant lead generation and regional customization for EU markets.
Open to freelance projects in Germany and across the EU—focused on campaign execution, event marketing, or growth strategy.
English
Native or bilingual
German
Basic
Hindi
Conversational
Telugu
Native or bilingual
Tamil
Native or bilingual
Remote only
Primarily works remotely
Experience
- WhatfixPartner Marketing SpecialistTECHJanuary 2025 - Today (1 year and 5 months)Bengaluru, Karnataka, India
- Accelerated booth meetings for field events by 27% through custom BDR outreach(in compliance with GDPR) for events like Microsoft AI Tour, GEP Roadshows, and Bullhorn Engage in DACH and the EU.
- Improved partner enablement webinar registration by 32% and virtual event engagement by 56% by launching Value Advisory-led formats for pipeline acceleration.
- Managed end-to-end event logistics and vendor coordination for high-profile events including Microsoft AI Tour and GEP Roadshows across DACH and EU.
- Increased social media (LinkedIn) engagement by 11% by launching a partner podcast series and partner anniversary celebration posts.
- Overseeing full-cycle of field marketing event execution, regional customization, and logistics planning.
- AdimaginzPartner Marketing InternEDUCATION AND E-LEARNINGApril 2023 - July 2023 (3 months)
- Delivered email campaigns to C-level clients with personalization, increasing response and signups.
- Generated and qualified 20+ B2B leads; contributed to onboarding by crafting tailored messaging.
- WhatfixPartner Marketing InternTECHFebruary 2024 - December 2024 (10 months)Bengaluru, India
- Increased Partner Day 2024 registrations by 106% (from 96 to 198) and attendance by 154.35% (from 46 to 117) by launching multi-channel campaign promotions for EU and other regions
- Led execution of GEP Innovate 2024, Icertis Connects, Coupa Inspire, and Bullhorn Engage London by driving end-to-end planning and stakeholder coordination.
- Improved newsletter open rate by 25% by restructuring content design and applying persona-based targeting.
- Generated 10+ new partnership requests by revamping the Partner Webpage layout, improving navigation, and highlighting partner value propositions.
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Education
- Master of Business AdministrationSSN School of Management2025Master of Business Administration
- Bachelor of Computer Science EngineeringSri Ramakrishna Engineering College2023Bachelor of Computer Science Engineering
Certifications
- Email Marketing Professional CertificateIntuit Mailchimp2025