About Quentin
I help founders turn complex ideas into brands people actually remember.
After 15 years at the intersection of strategy and execution — co-founding and scaling Eclo (sustainable food), leading brand and marketing at Hoona (preventive wellness) from day one, and advising organizations across industries — I work as a fractional marketing director and brand strategist for companies building something that matters.
I'm not an agency. I'm a former founder who has sat across from investors, built visual identities from scratch, written positioning documents, and managed the full marketing stack — brand narrative to SEO/SEA, social media to B2B partnerships, photography to product storytelling.
I know what it costs to get this wrong, and I know how to get it right fast.
I integrate AI workflows into every engagement — not as a gimmick, but to spend more time on strategic thinking and less on repetitive execution. Faster turnaround, clearer outputs, sharper briefs. I also shoot photography in-house when needed, which means one less vendor and a more coherent visual story.
I work best with founders, brand managers, and leadership teams who need senior marketing thinking without the overhead of a full-time hire.
Based in Brussels, available remotely across Europe.
French
Native or bilingual
English
Fluent
Dutch
Conversational
Can work on-site
Bruxelles (up to 30km)
Experience
- hoonaMarketing DirectorHEALTH AND WELLNESSJanuary 2024 - July 2025 (1 year and 6 months)Tervuren, VB, BelgiumJoined Hoona as their first marketing hire, with a mandate to build the brand from zero — no positioning, no visual identity, no digital presence. Left 18 months later with a fully operational brand, a live product offering, and a marketing stack the team could own independently.
- Defined the brand positioning and identity from the ground up, translating a complex and nuanced wellness concept into a clear, compelling market offer non-specialists could instantly grasp.
- Shaped product definition alongside the founding team, ensuring the service offering was aligned with what the target audience actually needed and expected.
- Built the full visual identity and brand messaging together with a branding agency — from naming logic and tone of voice to the design system used across all communications.
- Led the website development end-to-end, briefing and managing the agency, reviewing UX decisions, and ensuring every page reflected the brand's values and positioning.
- Researched, evaluated, and implemented the reservation and booking management tools best suited to the center's operational model.
- Produced photography and visual content for digital and print channels, maintaining a consistent and premium aesthetic across all touchpoints.
- Eclo - Exotic MushroomsCo-Founder / Marketing DirectorAGRICULTURESeptember 2017 - April 2024 (6 years and 7 months)Bruxelles, BelgiumCo-founded Eclo (formerly Le Champignon de Bruxelles) and led marketing for nearly 7 years across every stage of the company — from scrappy early days to a recognized brand in sustainable food with a network of top chefs, wholesalers, and retailers across Belgium.Brand & Digital
- Built and managed the full brand identity: visual system, photography, print materials, packaging, and digital presence — all produced in-house.
- Led SEO/SEA strategy, social media content, and PR, growing organic reach and brand awareness without an agency.
- Drove a full rebrand centered on circularity that fundamentally repositioned Eclo in how the industry perceived us — away from niche, toward mainstream sustainable food.
Growth & Partnerships- Secured and nurtured partnerships with renowned chefs and Michelin-starred restaurants, building Eclo's credibility at the top end of the food market.
- Developed and managed a B2B client base of wholesalers, restaurants, and retailers, combining relationship-building with structured account management.
Operations & HR- Set up Eclo's administrative and HR infrastructure from scratch: processes, contracts, onboarding, and team management as the company scaled.
- Recruited and managed key team members across production, sales, and communication.
Innovation- Researched new applications for mycelium beyond food — exploring material science, packaging alternatives, and circular economy use cases to identify Eclo's next growth vectors.
- Laboratoire sur l'agriculture urbaineProject manager / Vertical farmerAGRICULTURENovember 2016 - March 2018 (1 year and 4 months)Greater Montreal, QC, CanadaEmbedded in one of Quebec's leading urban agriculture labs, working across digital platforms and experimental farming projects at the frontier of city-scale food production.
- Led the development of cultivetaville.ca, a Quebec-wide platform promoting urban agriculture — managed the project from brief to launch in collaboration with web agency Bon Melon.
- Redesigned the main lab website (au-lab.ca), improving UX and information architecture to better reflect the organization's scope and credibility.
- Managed all content creation and editorial animation for agriculturemontreal.com, producing regular articles, project features, and partner coverage.
- Contributed to the VERTical project — a pioneering vertical hydroponic farm installed on the rooftop of the Montréal Convention and Exhibition Center, one of the first installations of its kind in Canada.
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Education
- Environmental Communication Urban & peri-urban agriculture Vibe CodingEnvironmental Communication Urban & peri-urban agriculture Vibe Coding
- MasterIHECS2010Master