Description

Digital marketing professional with over five years’ experience in paid media, analytics,

and campaign management. Skilled in reporting, budget optimisation, and using data

insights to improve performance. Track record of reducing CPA, improving ROI, and

supporting clients in scaling their investment through clear, evidence-based

recommendations.

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Equator
Performance Media Manager
HEALTH AND WELLNESS
June 2021 - June 2025 (4 years)
Glasgow, United Kingdom
• Led the planning and delivery of multi-channel campaigns across various digital platforms, managing budgets of over £1 m per year
◦ Acted as the primary contact for clients and internal teams, ensuring clear communication and smooth delivery
◦ Provided guidance and informal mentorship to junior colleagues, helping them grow in confidence and capability
◦ Delivered internal training sessions and contributed to onboarding resources
◦ Encouraged inclusive team collaboration and supported cross-functional projects with patience and empathy
◦ Used data tools to identify trends, solve problems, and make informed decisions
◦ Supported internal initiatives including new business proposals and upskilling sessions
Marketing and Communications Planning Communication strategy Digital Marketing programmatic Social media
HOME-X
Brand Executive
HOSPITALITY
March 2021 - June 2021 (3 months)
Glasgow, United Kingdom
• Responsible for leading the influencer marketing strategy by developing original concepts to be used across brand social channels
◦ Preserved brand integrity by monitoring the consistency and quality of influencer marketing campaigns
◦ Drove influencer marketing initiatives to penetrate new markets and increase product visibility and brand performance
Brand content Social media Instagram Marketing Affiliate Negotiation
HOME-X
Influencer and Community Executive
October 2020 - March 2021 (5 months)
Supported brand launch through influencer outreach and partnership management, helping to build the brand’s initial community presence.