Description

I am a senior digital transformation, business agility, and change management leader with over 8 years of experience leading complex projects and programs in national and global environments. My work focuses on translating strategy into execution, connecting end-to-end journeys from vision and business goals to tactical and operational initiatives that deliver measurable results.

I have a strong background in traditional and agile project management, as well as program and portfolio management in high-complexity contexts. Throughout my career, I have led cross-functional and distributed teams, supporting large-scale transformations involving Agile Operating Models, governance redesign, customer experience, and digital strategy.

My experience includes designing and implementing agile and digital transformations across different types of businesses, from defining mission, vision, and strategic objectives to structuring initiatives using Lean, Scrum, Design Thinking, Business Model Canvas, and Lean Startup. I consistently connect execution with performance management through KPIs, KPRs, LTV, churn, and operational metrics to ensure alignment with strategic outcomes.

I have extensive hands-on experience in Change Management using the PROSCI methodology, applied daily to support organizational transformation with a strong focus on people, culture, mindset, and leadership adoption. I regularly mentor and coach leaders and teams, enabling the transition to agile and digital ways of working while maintaining accountability for results.

Across my roles, I have delivered impact such as implementing enterprise-level agile governance models, enabling omnichannel customer engagement strategies, improving operational efficiency, strengthening portfolio visibility, and supporting data-driven decision-making. I also act as a trainer and facilitator in project management, program and portfolio management, strategic business management, group facilitation, and op. excellence.

Languages

Portuguese
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Remote only

Primarily works remotely

Roche
Senior Transformation Manager
PHARMACEUTICALS INDUSTRY
January 2025 - Today (1 year and 5 months)
São Paulo, Brazil
Responsibilities:
• Lead Customer Engagement strategy with a senior, cross-functional team, fostering a customer-centric culture and developing omnichannel strategies aligned with business outcomes.
• Design and implement operating models focused on customer experience, enabling efficient and consistent interactions that generate positive business results.
• Drive strategic customer engagement initiatives, aligning customer interactions with business goals and experience metrics.
• Leverage customer analytics and data platforms to increase visibility, depth, and insight into customer behavior across the organization.
• Collaborate with global and regional leadership to prioritize and execute digital and omnichannel strategic initiatives, ensuring global alignment.
• Manage and oversee strategic digital initiatives portfolio.

Key Achievements:
• Omnichannel Maturity Advancement: Implemented and optimized omnichannel engagement practices, significantly improving the effectiveness of customer interactions across multiple channels.
• Enterprise Engagement Platform Launch: Led the successful launch of an integrated customer engagement platform, accelerating data collection, insight generation, and data-driven decision-making.
• National-Level Customer Engagement: Developed and executed personalized engagement strategies at a national level, increasing interaction depth, customer satisfaction, and loyalty.

Core Skills & Keywords:
Customer Engagement · Omnichannel Strategy · Digital Transformation · Customer Experience (CX) · Data-Driven Decision Making · Portfolio Management · Stakeholder Management · Remote Leadership
Digital Transformation Leadership Development Change and Transformation Management Customer Journey Business plan
Roche
Sr. Business Agility & Change Management Lead
PHARMACEUTICALS INDUSTRY
November 2022 - January 2025 (2 years and 2 months)
Brazil
Responsible for designing and implementing business agility and operational excellence models across the organization, acting across all levels from executive leadership to operational teams. My work is structured around four strategic pillars:

1) Change Management & Omnichannel Strategy:
• Defined and executed enterprise change management strategies using the PROSCI methodology, ensuring leadership alignment and sustainable adoption.
• Designed and implemented omnichannel strategies to directly support business results and customer engagement outcomes.
• Led and coordinated cross-functional and distributed project teams across the organization.
• Coached leaders on complex, high-priority business initiatives.

2) Portfolio & Program Management (PMO):
• Implemented and led strategic project portfolios at a national level.
• Designed governance models for complex project prioritization and execution.
• Delivered training and education programs in project, program, and portfolio management.

3) Organizational Design & Operational Efficiency:
• Designed and implemented agile operating models to increase efficiency and scalability.
• Led agile coaching initiatives for strategic projects with high organizational impact.
• Managed enterprise backlogs and supported teams at multiple organizational levels.
• Implemented performance management frameworks and management tools to increase execution effectiveness.

4) Education, Coaching & Capability Building:
• Delivered education, mentoring, and coaching programs focused on change management, digital transformation, innovation, and business agility.
• Designed internal learning agendas to disseminate agile and transformation capabilities through structured training and events.

Core Skills & Keywords:
Business Agility · Agile Transformation · Change Management (PROSCI) · Portfolio & Program Management · PMO · Organizational Design · Operational Excellence · OKRs · Leadership Coaching · Remote Teams
Project Management (PMO) Change and Transformation Management Agile Project Management Project Management Communication strategy
ADC-GM
Principal Consultant
PHARMACEUTICALS INDUSTRY
January 2019 - Today (7 years and 5 months)
São Paulo, Brazil
Led the consolidation and implementation of the Agile Management Model across the organization, integrating governance, innovation, AI-lab and culture while strengthening patient-centric strategies and digital capabilities.

Key Responsibilities & Impact:

• Structured and implemented Agile Management Models combining OKRs, Scrum, Design Thinking, Lean Startup, and Operational Excellence.
• Delivered organization-wide training programs to enable agile adoption, including methodologies, tools, and governance practices.
• Coordinated the Innovation Lab focused on patient and physician experience, ensuring business sustainability and strategic alignment.
• Led end-to-end innovation processes, including discovery, hypothesis validation, solution prototyping, and squad development.
• Supported enterprise agile scaling initiatives, applying market frameworks and best practices from large-scale transformations.
• Acted as a change management enabler using PROSCI and Kotter models, supporting leaders and teams through transition phases.
• Designed and facilitated ceremonies for knowledge sharing, results tracking, and continuous team development.
• Conducted innovation initiatives with end-to-end ownership, from ideation and prototyping to delivery and performance measurement.
• Built and developed internal agile multipliers through continuous training in Design Thinking, Scrum, OKRs, and Lean Startup.
• Served as coach and mentor for projects and initiatives using agile methodologies across multiple domains.
• Facilitated innovation workshops, problem-solving sessions, and ideation programs.
• Supported executive leadership in defining transformation strategy and ensuring leadership commitment and engagement.

Core Skills & Keywords:
Agile Transformation · Innovation Lab · Patient Centricity · Design Thinking · Lean Startup · OKRs · Change Management (PROSCI) · Agile Coaching · Enterprise Innovation · Customer Experience · Digital Transformation · Remote Teams
Change and Transformation Management Lean Management Agile method Innovation Management Project Management