About Raymond
I support European companies working with China by improving cross-cultural communication and project coordination.
My mission is to help teams reduce friction, avoid misunderstandings, and deliver projects more efficiently when working across Europe and China.
I work closely with founders, managers, and operational teams to:
- Align expectations and objectives
- Coordinate communication and execution
- Support meetings, documentation, and follow-ups
- Provide insights on cultural and operational differences
My background includes 10+ years in international e-commerce and digital roles with global brands, combined with hands-on experience working across China and Europe.
Chinese
Native or bilingual
English
Fluent
French
Basic
Can work on-site
Lille (up to 50km), Paris (up to 30km), Brussels (up to 10km)
Experience
- Bounce ClubCO-FOUNDERSPORTSJanuary 2025 - Today (1 year and 5 months)Jinan, China- Manage a sports, light dining, and social lifestyle concept store with a team of 10+ members.- Develop brand strategy and future direction to drive growth.- Optimize product and service experience.- Organize 360° integrated campaigns.
- DecathlonGLOBAL ECOMMERCE MANAGERE-COMMERCEAugust 2023 - December 2024 (1 year and 3 months)Lille, FranceWorking for KIPRUN, Decathlon's own running brand
- Lead the Global Running E-commerce team, driving business growth and optimizing product offer.
- Create e-commerce-related content to enhance consumer engagement and product storytelling.
- Adapt and redefine the consumer journey by improving key touchpoints — including web filter updates & VI optimization & product page redesign & navigation flow improvements
- Track e-commerce data across platforms to identify growth opportunities, monitor conversion performance, and Dynamic pricing through Google Analytics, SAP, Tableau, and Amplitude.
- Oversee trade marketing initiatives for brands including Adidas, Puma, Salomon, Mizuno, Saucony, and New Balance.
- Develop and manage global digital campaigns such as Black Friday / Christmas / Running Deal
- Define and execute global e-commerce strategies across regional teams in China and Europe.
- AdidasBRAND COMMUNICATION MANAGERRETAIL (LARGE RETAILERS)June 2020 - December 2021 (1 year and 7 months)Shanghai, ChinaSupervise marketing communications of sports categories
- Build up the yearly sports category strategy and manage the budget to reach KPIs
- Lead 360▫ brand activation & product launch projects
- Coordinate operations internally and externally with distributors & agencies
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Education
- Bachelor's degree, Sports CommunicationShanghai Normal University2013Bachelor's degree, Sports Communication
- MasterGrenoble Ecole de Management2024Global Digital Strategy Management
Certifications
- Google AnalyticsGoogle2024