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Renata Kashiwaya PinheiroRK

Renata Kashiwaya Pinheiro

Customer Success Consultant

€984/day
London, GB
15+ years

Average response time: 1 hour

About Renata

I've spent 15+ years in post-sales leadership across B2B SaaS, FinTech and supply chain tech, from Seed to Series B+. My track record is in taking on end-to-end Customer Success functions that are reactive, under-structured or non-existent and turning them into scalable operations that drive retention and revenue growth.


At a B2B2C FinTech, I inherited a reactive team of 9, restructured into four functions (CS, Account Management, Support, Operations), scaled to 24, cut onboarding time by 50% and delivered 157%/147% NRR across two years, exceeding targets.


At a B2B connected worker platform, I inherited a team of 12 with unclear roles, restructured into professional services and strategic CS, achieved 140%+ NRR in downmarket conditions and exceeded professional services targets by 237% in FY24.


I now work as a fractional VP of Customer Success, embedding in leadership teams to diagnose what's broken, design the operating model, build the team and processes, and set up for a permanent successor. I lead the work, not just advise on it.

I've been in charge of Customer Success, Customer Support, Customer Experience, Account Management and Customer Operations.

During this journey, I've built customer success teams from scratch, grown them into intercontinental teams, re-shaped the customer journey to deliver value, implemented customer success softwares to drive automation and much more.

My expertise is in scaling, and optimising, Customer Success, solving growth challenges and creating customer-centric teams that deliver value during the customer journey, leading to high net revenue retention (NRR/NDR) and growth.
  • English

    Native or bilingual

  • Portuguese

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Zaptic
    VP of Customer Success
    TECH
    October 2022 - January 2026 (3 years and 3 months)
    United Kingdom
    Increased customer adoption by 56% and improved CSAT by 40%

    In this role I oversee all post-sales operations and have sustained NRR between 120-140%+ across three years, including through 18 months of constrained new business pipeline. Exceeded professional services targets every year: 136% in Y1 , 157% in Y2, and 125% in Y3. I'm responsible for NRR, NPS, TTFV, and adoption metrics across our global customer base.
  • Success Tree
    Customer Success Leadership & Professional Coach
    August 2022 - Today (3 years and 10 months)
    Helping start-ups and scale-ups build first class Customer Success teams that deliver long-term loyalty & growth. I am a planner (analytical, realistic) and a do-er (action-oriented) with a caring heart (integrity) and key business expertise (Customer Lifecycle, Revenue Operations, Account Management) and I help other leaders create change. Bringing a dynamic, results-driven style, I advise start-up (Seed to Series B) leaders in building the Customer Success department and discipline.

    My goal is to increase company success and build capacity to grow and expand. As the founder of Success Tree I have launched/led the entire Customer cycle, including:
    •Customer Success
    •Customer Operations
    •Customer Support
    •Customer Experience
    •Customer Onboarding & Implementation
    •Account Management

    Partnering with business owners, founders and leadership teams, Success Tree leads development of Customer Success strategy to build sustainable, scalable operations and revenue growth. In addition, we guide execution of the strategic plan and implement innovative solutions and performance metrics. Relationships are what drives business. From employees to customers, relationships are crucial to business survival. Reaching across multi disciplinary boundaries, we influence support for change and gain team engagement and alignment for providing an exceptional Customer Experience.
  • Pavilion
    Executive Member
    January 2022 - March 2024 (2 years and 2 months)
    London, UK
    Pavilion is a private membership organisation for commercial growth operators, where members can openly discuss business critical issues with others in the same industry. The community is designed to support the professional development of revenue leaders at high growth companies, facilitate the sharing of best practices, and serve as a trusted private community.

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Education

  • Master of Business
    Hult International Business School
    2015
    Master of Business Administration (M.B.A.), Strategy, Finance,
  • Bachelor of Science
    University of Bath
    2010
    BSc. Hons, Biological Sciences

Skill set

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