Description

CX Data Translator & Product Owner - turning complex customer data into clear decisions

I work at the intersection of customer experience, data analytics, and product management. My specialism is translating complex customer data and research into concrete decisions — for product teams, CX leaders, and business stakeholders who need clarity, not just dashboards.

For over three years at Marketresponse, I owned the product roadmap of Underlined — a B2B CX analytics SaaS platform — while simultaneously acting as the bridge between clients, data scientists, and development teams. I translated NPS and CSAT driver analyses, machine learning outputs, and customer journey data into product improvements and business actions. Clients included Schiphol, De Volksbank, Greenchoice, and Dutch municipalities.

Before that, I built the consultancy proposition at SiteLucent — helping global brands like Samsung and GSK turn digital shelf data into commercial strategy — and developed go-to-market plans for SaaS expansion into the UK and Nordics.

I am a Certified Customer Experience Professional (CCXP) and hold LSE Marketing Analytics for Consumer Insights, Scrum Product Owner I & II certifications. I work remotely and am available for freelance projects from Barcelona, serving clients across the Netherlands and Europe.

Languages

Dutch
Native or bilingual
English
Fluent
Spanish
Basic
German
Basic

Workplace preferences

Remote only

Primarily works remotely

MarketResponse
Data Translator & Product Owner (CX Analytics
DIGITAL AND IT
November 2022 - February 2026 (3 years and 3 months)
Utrecht, Netherlands
Owned the product roadmap of the Underlined CX analytics platform, prioritizing features based on customer needs and business impact. Acted as the bridge between clients, data scientists, and development teams, translating business questions into analytical inputs and product requirements. Worked closely with organizations such as Schiphol, Greenchoice, De Volksbank, and municipalities to translate customer feedback and interaction data into CX improvement initiatives.

Collaborated with data scientists on driver analyses identifying predictors of CX KPIs (e.g., NPS, CSAT), translating analytical results into business- oriented insights and recommendations. Interpreted outputs from machine learning and LLM based models (conversation summarization, intent detection, topic classification, and journey tagging).

Designed CX measurement frameworks and dashboards linking customer interaction data to CX and operational KPIs. Built PowerBI dashboards and data visualizations to make analytical insights accessible to business stakeholders. Led implementations, migrations, and regular client interactions to ensure insights translated into product improvements and operational actions.
Customer Experience (CX) Consumer Insights Stakeholder Management product owner Data visualization
SiteLucent
Digital Shelf Analytics Consultant
DIGITAL AND IT
April 2022 - November 2022 (7 months)
Eindhoven, Netherlands
Translated digital shelf data into insights and recommendations for brands such as Samsung, GSK, and Coram.
Combined scraped retailer data with marketplace performance data (e.g., bol.com conversion and sales metrics) to evaluate the impact of product content improvements.
Developed the consultancy proposition SiteLucent Insight, helping clients translate large datasets into actionable commercial insights.
Collaborated with data scientists when larger datasets required advanced analysis.
Data analysis customer success E-commerce Stakeholder Management Consulting
SiteLucent
B2B Marketing & Customer Insights Coordinator
DIGITAL AND IT
January 2020 - November 2022 (2 years and 10 months)
Eindhoven, Netherlands
Developed the go-to-market strategy for a new version of the SiteLucent SaaS platform and expansion into the UK and Nordics.
Produced data-driven content including webinars, industry reports, and case studies based on real platform data.
Conducted customer interviews and success stories to capture product value and feedback.
Managed LinkedIn campaigns and marketing automation in HubSpot.
Frequently supported the Customer Success and product teams, providing user insights and feedback from customers.
Go-to-Market (GTM) Strategy Online Marketing Consumer Insights