Richard Edwards

I help B2B SaaS companies fix revenue problems that aren’t solved by “trying harder”.

I’m a senior SaaS revenue and customer growth operator with 15+ years’ experience across sales, expansion, retention, and forecasting in enterprise and upper mid-market environments. I’m typically brought in when growth has stalled, forecasts can’t be trusted, churn or expansion is underperforming, or Sales, Customer Success, and Product are pulling in different directions.

Clients hire me for short, outcome-focused engagements where they need senior judgement and execution without a long consulting process. I work directly with founders, CROs, Heads of Sales, and Heads of Customer Success to diagnose issues quickly and put practical fixes in place.

Typical projects include:

•Diagnosing churn, retention, or expansion issues and implementing corrective actions

•Designing or repairing Customer Success and expansion playbooks

•Building reliable renewal and expansion forecasting for leadership or investors

•Aligning Sales, Customer Success, and Product around a realistic go-to-market motion

•Pressure-testing PLG approaches and deciding what should be product-led, sales-assisted, or sales-led

•Supporting leadership teams through revenue resets, transitions, or scale-up phases

I also bring practical product-led growth experience at enterprise and upper mid-market scale, including completion of the ProductLed MBA. My approach is not “PLG everywhere”, but using product signals to prioritise human effort and improve time-to-value, retention, and expansion without breaking existing revenue motions.

I work on time-bound, clearly scoped projects and do not take open-ended advisory retainers. I’m comfortable working remotely, hybrid, or on-site where it adds value.

Available for short-term, interim, or project-based work alongside an active search for a permanent senior revenue leadership role.