Description

I'm Roberta, a freelance designer specialising in brand strategy and web design. I've worked across different sectors for over ten years, creating visual identities and digital experiences that feel authentic and work practically.

My approach is collaborative and detail-focused. I work closely with my clients to understand their vision and values, then develop coherent brand systems and websites that communicate clearly and connect with their audience.

Languages

Italian
Native or bilingual
English
Native or bilingual
Spanish
Fluent

Workplace preferences

Can work on-site

London (up to 20km)

Owner at far | design & brands
Brand Strategy | Graphic Design | Web Design
October 2024 - Today (1 year and 8 months)
I help businesses express their vision through creative, impactful branding.
When your brand or website isn’t working, you risk missing out on the clients and opportunities you want. I work with you to create a brand and online presence that feels right and makes your business visible, memorable, and authentic.
Brand Strategy Graphic Design Web Design Print communication
Maris Interiors LLP
Graphic Designer / Web Designer
ARCHITECTURE AND URBAN PLANNING
May 2023 - Today (3 years and 1 month)
London, United Kingdom
Graphic design / Web design / Printed material / Branding
Gigi Collective Studio / YogaIllustrators
Graphic Designer / Web Designer / Copywriter
SOCIAL NETWORKS
December 2021 - December 2022 (1 year)
Las Palmas de Gran Canaria, Spain
Graphic design / Branding / Copywriting / Paid Ads / Newsletters

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BA in Visual Design
University of Florence / Università degli Studi di Firenze
2011
Brand Strategy | Graphic Design | Web Design | Brand Identity | Advertising
Strategic Branding Identity & Brand Experience Course
University of the Arts London
2023
Internal branding | Brand position | Brand personality | Brand Psychology | Brand Presence | Brand identity

Check out Roberta L's education

Strategic Branding Identity & Brand Experience Course
University of the Arts London
2023
Brand strategy Brand identity
Complete Marketing Course
Fareport Training
PPC Email marketing Social media strategy Storytelling Audience targeting Market research Copywriting Marketing

Roberta L Falaschi

Expert in Brand Strategy & Web Design Solutions

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