Robert Reiwer

Managed the full P&L for a $60M retail unit, driving profitability improvements and strategic long-range planning aligned with the Goodyear strategy roadmap.

Key Achievements:

• Increased retail channel profitability by $1M annually through in-depth price, volume, and mix analysis, with a focus on premium brands and fleet end-users.

• Triggered a 5% increase in annual B2B tire sales by developing and presenting robust business cases for franchisee investment.

• Orchestrated European IT investment budgets (~$2M/year) for the franchisee network, ensuring strategic alignment and ROI.

Managed the full P&L for a $60M retail unit, driving profitability improvements and strategic long-range planning aligned with the Goodyear strategy roadmap. Key Achievements: • Increased retail channel profitability by $1M annually through in-depth price, volume, and mix analysis, with a focus on premium brands and fleet end-users. • Triggered a 5% increase in annual B2B tire sales by developing and presenting robust business cases for franchisee investment. • Orchestrated European IT investment budgets (~$2M/year) for the franchisee network, ensuring strategic alignment and ROI.

SKILLS: Business Strategy · Data Analysis · Forecasting · P&L Management · Profitability Improvement · Financial Planning & Analysis (FP&A) · Business Partnering · Strategic Planning & Implementation · Pricing Strategy · Margin Analysis · Investment Analysis · ROI · B2B Sales

Directed financial controlling and consolidation for a multi-billion dollar ($2B+) regional portfolio across Central & Eastern Europe and the Nordics. Led a high-performing, multicultural team of 26+ finance professionals, fostering collaboration between local and international (Chinese) team members. Acted as a key strategic advisor to the Regional CFO on all matters pertaining to tax optimization, risk mitigation, and regulatory compliance.

Key Achievements & Responsibilities:

• Enhanced regional forecast accuracy by ~90% by spearheading a comprehensive subsidiaries' budgeting and forecasting enhancement project, directly improving strategic planning reliability.

• Strengthened internal controls and compliance by defining Business Process Owners and Key Control Points, resulting in a 5% improvement in the internal control maturity index.

• Mitigated significant tax risk and secured subsidiary profitability by initiating and leading the Advance Pricing Agreement (APA) process with a Big 4 accounting firm.

• Managed the full consolidation and reporting for the $2B+ regional forecast, with a specialized focus on optimizing the Effective Tax Rate (ETR).

• Built and maintained robust relationships with key external stakeholders, including banking partners, government institutions, and auditors to ensure compliance and facilitate smooth financial operations.

Directed financial controlling and consolidation for a multi-billion dollar ($2B+) regional portfolio across Central & Eastern Europe and the Nordics. Led a high-performing, multicultural team of 26+ finance professionals, fostering collaboration between local and international (Chinese) team members. Acted as a key strategic advisor to the Regional CFO on all matters pertaining to tax optimization, risk mitigation, and regulatory compliance. Key Achievements &

Directed financial strategy and cost optimization for a $4B Banking Commercial & Institutional business unit, later managing a $200M Private Banking cost center. Led a team of 5 finance professionals to enhance reporting and analytical capabilities.

Key Achievements:

• Achieved 95% rolling forecast accuracy by implementing advanced BI tools (SmartView) and fostering close stakeholder collaboration, enhancing strategic decision-making.

• Delivered 3% regional cost savings by advising on and implementing a revised cost allocation model.

• Reduced manual reporting effort by 5% by streamlining and automating the rolling forecast process, increasing team productivity.

Directed financial strategy and cost optimization for a $4B Banking Commercial & Institutional business unit, later managing a $200M Private Banking cost center. Led a team of 5 finance professionals to enhance reporting and analytical capabilities. Key Achievements: • Achieved 95% rolling forecast accuracy by implementing advanced BI tools (SmartView) and fostering close stakeholder collaboration, enhancing strategic decision-making. • Delivered 3% regional cost savings by advising on and implementing a revised cost allocation model. • Reduced manual reporting effort by 5% by streamlining and automating the rolling forecast process, increasing team productivity.

SKILLS: Financial Analysis · Financial Modeling · Forecasting · Budgeting · Business Intelligence (BI) · Data Analysis · Financial Strategy · Cost Optimization · Costs Reduction · BI Tools · Power BI · Tableau · Process Automation · Team Leadership · Stakeholder Management · KPI Reporting