Rob French

I help product brands scale across the UK and Europe - through strategic partnerships, GTM launches, and omnichannel transformation.

You’ve got a great product. Now it’s about turning that into real commercial traction - with the right partnerships, channels, and execution. That’s where I come in.

I help consumer electronics, FMCG, and DTC brands transform their commercial approach - breaking into markets across Europe and building sustainable, high-performing revenue channels across retail, telco, and ecommerce.

Whether you’re launching your first product or expanding internationally, I’ll bring the commercial playbook - and execute it with you. From GTM planning to strategic retail activation, I help turn ideas into focused, scalable strategy.

✔️ Who I’ve worked directly with: (selected highlights)

EE, Currys, Amazon, Media Markt, Metro, Argos, John Lewis, Tesco, Selfridges, Harvey Norman, Coolblue, (as partner)

Xplora, OPPO, Bragi, Kodak, Canon (as brand-side GTM lead)

✔️ Who I’ve worked indirectly with: (selected highlights)

Vodafone, Elisa, Magyar Telecom, Carrefour, Auchan, Fnac, Elkjop, Boulanger, Alza, El Corte Ingles, Expert, Bol.com

📌 What I can help you do:

Define your retail & channel strategy

Build pitch decks to land key retail/telco partners

Audit your DTC strategy and unlock sales growth

Act as your Fractional Commercial Lead

Turn reactive selling into a structured omnichannel growth engine