About Romain
Vous vendez à des artisans, à des garagistes, des boulangers ou d'autres commerçants de métier ?
J'aide les entreprises qui vendent aux artisans et aux commerçants à remplir leur pipeline de rendez-vous qualifiés, sans pub.
C'est un marché que la plupart des spécialistes growth ne savent pas adresser. Un plombier indépendant ne répond pas à une séquence LinkedIn. Le directeur commercial d'une PME de 80 salariés ne consulte pas ses DMs Facebook.
━━ Ce que je déploie ━━
🎯 Sélection des canaux selon le profil de vos clients finaux (Facebook/Instagram, LinkedIn, email, téléphone)
🔍 Identification et test de signaux d'achat (créations d'entreprises, recrutements, événements sectoriels)
🗄️ Enrichissement de bases de données (Clay, Pharow, Apify, Apollo)
🚀 Mise en place des campagnes : outbound emails, Facebook DM, LinkedIn DM, (Instantly, Lemlist)
📊 Intégration et reporting CRM (Pipedrive, Hubspot)
━━ Résultats clients ━━
🔧 Drakare (outils Bosch/DeWalt) → ROAS 624 % sur campagne Facebook DM artisans
🎓 Le Campus des Métiers (CFA France) → 35% des deals venant de l'emailing
🇺🇸 MFS Trade School (US) → Instagram DM sur entreprises de nettoyage, premiers RDVs en 2 semaines
━━ Entreprise recherchée ━━
✅ B2B vendant à des artisans ou TPE/PME métiers
✅ Ticket ≥ 1 500 €/an par client
✅ Besoin de prospection sortante structurée
Je gère les campagnes au quotidien. Vous recevez les leads, vous pilotez les résultats.
Au plaisir de vous lire.
French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual
Portuguese
Conversational
Chinese
Basic
Remote only
Primarily works remotely
Experience
- FreelanceHead of Growth (Part-time)E-COMMERCEJanuary 2024 - Today (2 years and 5 months)Lyon, FranceHelping SMEs to get more qualified leads and a larger client baseAchieving so by:> Constructing databases of highly qualified prospects> Crafting compelling messages tailored to resonate with them> Defining personalised outbound sales strategies, encompassing timeline and budget> Automating outreach efforts via emails and LinkedIn> Predictably generating leads through analysis and iterative improvements> Conducting or coaching executives for effective discovery calls> Building and refining the sales funnel> Ensuring successful closures!Working in English, French, and Spanish.
- FloshipHead of SalesLOGISTICS AND SUPPLY CHAINJanuary 2022 - February 2023 (1 year and 1 month)Hong KongFloship is a leading logistics technology company, specializing in end-to end Global Fulfillment and Logistics Solutions for high-growth eCommerce businesses and large-scale crowdfunding campaigns.> Sales team growth from 13 to 20 people, including 30% revenue growth, with:- US-based team creation- EU-based team creation- APAC-based team structure improvements- Crowdfunding business segment restructuring> Qualified Lead Generation improved by 25-30% YoY, with 60+% deal size increase, with:- Outbound team management- Mid-market SDR team growth- Partnership team development and structuring> Financial modeling activities- Sales projections and targets implementation- Lead Gen projections and targets implementation- 3 years growth plan analysis> Key projects management (Ex: China market expansion)
- FloshipHead of GrowthApril 2021 - January 2022 (9 months)Hong KongAll BD Manager responsibilities, plus:> Growing and structuring the team from 7 to 13 people, including 2 managers. Number of qualified deals increased by 25%> Creating from scratch a Mid-market SDR team, increasing deal sizes by 35%> Management of Key Partnerships, leading the way to the partnership department> Creating a Sales Operations department to improve CRM APIs and analytics
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Education
- Master's in International Negotiation and Sales ManagementIESEG School of Management2018Master's in International Negotiation and Sales Management in IÉSEG School of Management, ranked by the Financial Times as the best post-high school Management Master in France. IÉSEG is part of an elite group of international business schools (less than 1% in the world) that hold the “triple crown” of international accreditations (AMBA, AACSB, EQUIS). The Financial Times, in 2018, also ranked the school 32nd among the best Master in management in the world. http://rankings.ft.com/businessschoolrankings/masters-in-management-2018 Associative experiences at IÉSEG: > Équipe Accueil Manager > Team leader at IÉSEG International Club > Vice-président of Aller-Retour association
- Baccalauréat scientifique, MathématiquesLycée Sacré Coeur2013Baccalauréat scientifique, Mathématiques