Romain Delvaux

I help leading international brands such as Porsche, Lamborghini, ING, Disney define and deploy their digital strategies.

From media strategy to hands-on execution, I drive campaigns end-to-end: strategic scoping, channel mix (search, social, display, programmatic, video), coordination with expert teams (creative, data, SEO/SEA, social, tech), and media buying when needed (Google Ads, Meta, LinkedIn, DV360…).

My approach: align every digital lever with the client's business objectives, continuously optimize performance, and uncover new growth opportunities.

Expertise: media strategy · planning · media buying · cross-team coordination · performance analysis

Leading the BENELUX Account Management team at Outbrain/Teads, the global omnichannel advertising platform powering open internet experiences for the world's leading brands and publishers.

I oversee a portfolio of strategic advertiser and agency accounts across Belgium, the Netherlands and Luxembourg, ensuring revenue growth, client satisfaction and long-term partnership development.

Key responsibilities: team leadership and coaching, commercial strategy for the region, key account management, upsell and retention, cross-functional collaboration with Sales, Ad Ops, Product and Marketing teams, and representing Outbrain/Teads with top-tier clients and agencies.

Focus: driving performance for advertisers across native, video and CTV formats while empowering the team to deliver consultative, results-driven account management.

Managed paid social strategies and campaigns for a portfolio of international clients within Mindshare, one of the world's leading media agencies (GroupM).

Responsible for end-to-end campaign management across Meta, LinkedIn, TikTok, Twitter/X, Pinterest and Snapchat: strategic recommendations, audience planning, creative briefing, budget allocation, hands-on activation, and performance optimization.

Key focus: aligning paid social investments with broader media strategies, driving measurable results across awareness, consideration and conversion objectives, and staying ahead of platform innovations to keep clients at the forefront of social advertising.