Rosa Caro

I’m a freelance hotel sales and events consultant with over 15 years’ experience supporting lifestyle, boutique and independent hotels across London and Europe. My background includes Director of Sales and regional commercial leadership roles with international brands and boutique hotels, with a strong focus on groups, MICE and corporate sales.

I specialise in helping hotels grow revenue by building clear sales structures, improving enquiry conversion and strengthening their presence in the groups and events market. This includes setting up sales processes, pricing and packages, improving CRM and reporting, developing agency and corporate relationships and supporting teams with their development and hands-on commercial guidance.

I work closely with hotel general managers and small sales teams who need flexible, results driven support - whether for interim cover, a specific project, repositioning phase or to bring structure and momentum to their sales and events strategy. I’m London based and work through my consultancy, P&R McFadden Group.

I also support small hotel groups, venues and serviced accommodation owners looking who need help with the commercial strategy- through short audits, project-based support or fractional (1–2 days per week) sales and events leadership.