Rose De Ladoucette

• • Successfully developing pitch materials for private equity firms interested in the healthcare and life sciences space converting them into projects

• • Conducting commercial due diligence and strategy projects. Common tasks include conducting in-depth interviews, market sizing, market and competitive analysis, and mystery shopping

• • Conducting research for a maternity information software provider by interviewing ~30 health physicians (midwives, GPs) to map out patient journey, analyse software functionalities and benchmark against competitor software to identify areas of improvement

• • Mapping the European digital mental health acquisition landscape with players focused on telehealth, self help, online communities, group support and CBT

• • Mapping and segmenting the IT healthcare market for business development

At GLG, I led qualitative and quantitative primary research projects for B2B (focus) and B2C corporations across:

Market research: market trend analysis, customer segmentation, competitive landscape assessments

Customer research: customer discovery, unmet needs and pain point analysis, buying journey mapping, brand equity research

Product research: concept and prototype testing, competitive product analysis, user experience evaluation

I partnered with clients end-to-end to:

• Scope research objectives and recommend approaches based on business context

• Design research methodologies (desk research, qualitative interviews, and surveys)

• Draft interview guides and survey questionnaires

• Conduct interviews, manage fieldwork, and provide ongoing client updates

• Analyse in-depth interviews, synthesise transcripts, and translate insights into clear, executive-ready reports and presentations with actionable recommendations