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Roselinde MeerschautRM

Roselinde Meerschaut

Supermalter

Social Media Manager

€640/day
5 projects
Gent, BE
3-7 years

Average response time: 1 hour

About Roselinde

Hi there!

I'm Roselinde, a freelance content marketer who's all about social media. I love helping brands reach their full potential by creating content that really grabs people's attention.

I love getting creative with a brand's products and taking them to the next level. Let's work together to make your brand shine!
  • Dutch

    Native or bilingual

  • English

    Fluent

  • French

    Conversational

Can work on-site
Gent (up to 50km)

Experience

  • La Lorraine Bakery Group Belgium
    Social Media & Content Manager (Panos, Tarte à Moi & La Lorraine)
    AGRICULTURE
    June 2024 - Today (2 years)
    Haaltert, Belgium
    • Managing the content calendar: Facebook, Instagram, TikTok, newsletters, blog posts, landing pages.
    • Collaborate with marketing, design, and sales teams to ensure all content efforts are aligned
    • Writing qualitative copy for the content on various channels
    • Analyze content performance metrics and identify areas for improvement.
    • Engage with influencer marketing & pr agencies and follow up campaigns and actions in these domains
    Social Media Management Sociale Media Organic Social Media Copywriting E-mail Marketing Campaign development & execution Content creatie TikTok Marketing Content Marketing
  • Suspicious Antwerp
    Social & Campaign Officer
    July 2023 - Today (2 years and 11 months)
    Antwerp, Belgium
    As Social & Campaign Office I am in charge of a few departments, mainly focussing on social media (paid & organic), campaign creation, email marketing & e-commerce:
    - Leading end-to-end campaign creation, from ideation and mood boards to executing shoots, ensuring alignment with brand goals.
    - Developing content strategies that serve both organic and paid channels, collaborating with the ads team to deliver high-converting assets.
    - Crafting engaging email campaigns, monitoring performance, and implementing strategies to improve open and click-through rates.
    - Optimising the webshop (Shopify) for improved user experience and higher conversion rates, utilising CRO techniques.
    - Collaborating across teams to ensure consistent brand messaging and seeking continuous improvements in strategies and processes.
  • Haus of Stories
    Creative Lead
    January 2020 - Today (6 years and 5 months)
    Belgium
    Full concept marketing agency for retailers & lifestyle brands.
    - Approach freelancing with a holistic view on the business, taking into account its needs and objectives
    - Build a tailored strategy that aligns with the business's values and identity
    - Utilize the power of storytelling to communicate the brand's unique story and engage its audience
    - Translate the brand's identity into a compelling narrative to create a strong and consistent message across all marketing channels
    - Provide services such as web design, content creation, social media management, and advertising to execute the strategy Clients success stories:
    - Mono (Coffee Bar)
    - Olivea (Fashion Retail & E-commerce)
    - Ace (Fashion Retail & E-commerce)
    - Haze & Fin (Fashion Retail & E-commerce)
    - Lena Mae (Fashion Retail & E-commerce)
    - Mae Concept (Fashion Retail & E-commerce)
    - 1954 Vintage (E-commerce) - N°1 Vintage Reseller in Saudi Arabia | Featured in Vogue, Marie Claire & Harper's Bazaar
    - ...

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Education

  • Master of Science
    Free University of Brussels
    2022
    Preparatory program, Master of Science in Business Management
  • Bachelor's degree, International Communication Management
    Artevelde University College
    2021
    Bachelor's degree, International Communication Management

Skill set (12)

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