Description

As a Customer Journey Consultant with over 15 years of experience partnering with industry leaders like AB InBev, Securitas, Shimano, and Coca-Cola, I specialize in transforming critical customer and employee journeys into a source of competitive advantage.

I move beyond organizational silos to design and implement end-to-end marketing and sales experiences that are both authentically engaging and directly linked to core business objectives.

Key areas where I deliver immediate value:

Strategic journey mapping & gap analysis: I identify critical marketing/sales friction points and opportunities in your existing customer or employee journeys, developing data-backed strategies to drive efficiency and engagement.

Go-To-Market & brand development: I build and launch impactful GTM and (employer) branding campaigns from the ground up, based on robust market research and deep-dive persona development.

Bridging strategy with agile execution: I translate high-level strategy into tangible, no-nonsense action plans using Design Thinking and agile frameworks, ensuring solutions are implemented quickly and effectively.

Driving tangible business & sales outcomes: my focus is always on delivering measurable results, from lead generation to sales conversion and market share growth.

I am able to work project based, in-house or giving your organization the necessary influx of knowledge and skills via focussed trainings and workshops.

Most recent succesful collaborations consist of Securitas Group, AB InBev, Cegeka, Antalis and Materialise.

Industry field of expertise

Languages

Dutch
Native or bilingual

Workplace preferences

Can work on-site

Antwerpen (up to 50km), Brussel (up to 10km), Leuven (up to 10km)

Provoq (Self-Employment)
Managing Director
November 2017 - Today (8 years and 7 months)
• Guiding my clients through the evolving marketing landscape by analyzing their market, competitors, and internal departments.
• Develop novel go-to-market strategies focused on the end-consumer.
• Establish authentic customer experiences.
• Utilize Design Thinking to address complex marketing challenges.
• Believing that great ideas are achieved through provoking discussion and offering different perspectives to tackle communication obstacles.
• Help create business-driven Customer Experiences by developing and optimizing marketing, communication, and sales channels with the end-customer in mind.
Securitas Belgium
Marketing Manager/Consultant
October 2024 - Today (1 year and 8 months)
• Defining the marketing strategy, planning and execution for FY 2025 for the entire SME and large account business in Belgium
• Hereby responsible for digital (lead gen) campaigning, client case development, thought leadership, fairs and events
• Responsible for Belgium marketing budget and ROI reporting
• In the lead of delivering a new commercial offering for the large account business
• Team lead of 2 in-house FTE's: digital expert and senior designer
• Applying my passion for photography and graphic design
Securitas Belgium
Communication & Employer Brand Consultant
May 2022 - October 2024 (2 years and 5 months)
Brussels, Belgium
• Developed extensive Candidate Personas through personal interviews, now used as a reference across recruitment, sales, and marketing departments.
• Conducted market research and competitor analysis to establish a strong foundation for a distinctive creative concept.
• Coached in-house creative teams to produce and deliver marketing assets.
• Developed and launched a creative recruitment campaign within the security industry.
• Managed projects and budgets to ensure efficiency.
• Managed the Internal Communication department.