About Ruth
Many brands and entrepreneurs invest in digital marketing and ads but struggle to turn visibility into real engagement and growth. Efforts often lack a clear direction, resulting in scattered actions and missed opportunities.
My mission (and passion) is to help entrepreneurs build a clear, actionable roadmap for their marketing efforts, while supporting companies with tailored digital and social media strategies aligned to their specific goals. With over 5 years of international experience across different sectors (manufacturing, healthcare, retail, and non-profit), I develop long term marketing strategies by combining storytelling and data to create engaging content that strengthens brand presence, grows communities, and delivers measurable impact. I also bring a collaborative, educational mindset, helping teams understand why strategies work, not just how to execute them.
If you’re looking for clarity, structure, and results, let’s work together.
Spanish
Native or bilingual
English
Fluent
Italian
Native or bilingual
Can work on-site
Florence (up to 50km)
Experience
- Lippert USContractor | Marketing StrategyJanuary 2025 - Today (1 year and 5 months)• Collaborate directly with the Lippert US marketing team on high-level projects focused on branding, digital PR, and Digital B2B campaigns.• Support the planning, launch, execution, and performance monitoring of B2B digital campaigns across LinkedIn, Google, and YouTube Ads.• Develop campaign reports and provide strategic recommendations to optimize performance over time.• Contribute to the development of platform-specific strategies (including YouTube and Pinterest) tailored to overarching B2B goals.• Design a strategic roadmap for upcoming PR activities, ensuring consistent brand messaging across all touchpoints.
- LCI Italy Srl.Global social media and PR StrategistJanuary 2024 - December 2024 (11 months)• Led the development and execution of tailored social media strategies for 7 Lippert brands across multiple international markets, ensuring alignment with each brand's objectives and regional audiences.• Managed 10+ B2B and B2C social media channels simultaneously, ensuring consistent brand voice and messaging across platforms.• Collaborated closely with channel marketing teams to ensure cohesion with overall marketing and business goals.• Created and implemented initiatives to enhance employee branding and thought leadership on corporate channels (LinkedIn).• Led storytelling strategies in collaboration with third-party creators, increasing brand value and maximizing content ROI.• Utilized social listening tools to assess brand sentiment, benchmark competitors, and optimize performance.• Produced high-impact press releases and managed digital/traditional media exposure across regions.• Delivered KPI-driven campaign reports to support data-informed decision-making.
- LCI Italy Srl.Social Media Specialist EMEAJanuary 2022 - January 2023 (1 year)• Managed European accounts for the RV and retail sectors ensuring content alignment to each platform and to specific business goals.• Achieved 250% organic audience growth within the first year by implementing channel-tailored, value based content.• Planned and produced 900+ multi-format posts annually, including graphics, videos, carousels, and stories, resulting in sustained engagement and reach.• Led influencer marketing and social content calendars, increasing engagement and brand alignment.• Oversaw international event coverage and drove SEO performance via UX/content enhancements.• Supported the global social team in process optimization and campaign execution.• Conducted monthly analytics reviews to identify trends and performance gaps.
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Education
- SEM & SEODigital Marketing Institute2020SEM & SEO
- How to use AI for your copywriting WebinarDigital Marketing Institute2024How to use AI for your copywriting Webinar