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Saima GhazanfarSG

Average response time: 1 hour

About Saima

I design and deploy AI-driven process automation that removes operational friction across customer, subcontractor, and employee journeys.

I specialise in Agentic AI and Process Automation for UK mid-market organisations, particularly in construction, energy, and service-heavy businesses where operational inefficiency directly impacts margin and growth.

My work focuses on replacing manual, repetitive coordination work with AI-powered digital workers across three critical areas:

Customer Experience:
Automated enquiry handling, complaint management, SLA tracking, appointment booking, and proactive status updates using AI agents, workflow orchestration, and CRM integrations.

Sub-contractor Experience:
Intelligent scheduling, job confirmations, document collection, reminders, and exception handling to reduce delays, no-shows, and operational bottlenecks.

Employee Experience:
Automation of internal admin, onboarding, task routing, reporting, and decision support—freeing skilled staff from low-value work so they can focus on delivery.

I work hands-on from process design → automation architecture → implementation, using tools such as workflow orchestration platforms, AI agents, CRM systems, and operational data models.

My goal is simple:
reduce headcount pressure, improve service reliability, and create scalable operations without increasing operational cost.
  • English

    Native or bilingual

Can work on-site
London (up to 50km)

Experience

  • Roiyage
    AI Automation Designer (Customer & Ops)
    ENERGY AND UTILITIES
    July 2023 - Today (2 years and 11 months)
    London, UK
    I design and build AI-driven automation systems that replace manual operational work across customer experience, sub-contractor coordination, and internal employee workflows.

    My work is hands-on and delivery-focused — from mapping real business processes to deploying agentic AI workflows that run in production.

    What I actively build and deliver:

    AI agents for customer enquiries, complaints, and appointment booking

    Automated sub-contractor workflows (scheduling, confirmations, updates, escalations)

    Employee experience automations (onboarding, internal requests, approvals, reporting)

    End-to-end workflow orchestration across CRM, email, calendars, spreadsheets, and internal tools

    Practical AI systems that reduce admin load, improve response times, and increase operational visibility

    I focus on production-ready automation, not prototypes — ensuring solutions are reliable, auditable, and easy for teams to adopt.
    Agentic AI Design Customer Experience Automation AI Process Automation AI-Assisted Decision Systems Sub-Contractor experience automation
  • Aim Consulting
    Business Process Automation Analyst
    LOGISTICS AND SUPPLY CHAIN
    February 2018 - June 2023 (5 years and 4 months)
    London, United Kingdom
    At AIM Consulting, I worked in a hands-on delivery role supporting clients with the analysis, design, and automation of operational business processes across customer service, marketing, and internal operations.

    This role focused on execution and implementation, working closely with delivery teams and business stakeholders to reduce manual work and improve process efficiency.

    Key responsibilities and contributions:

    Analysed existing manual business processes and identified automation opportunities

    Designed process flows and automation logic for customer enquiries, lead handling, and internal requests

    Supported the implementation of CRM and workflow automations for marketing and customer operations

    Helped automate lead generation and routing, improving response times and conversion tracking

    Worked with operational teams to document requirements, test workflows, and support rollout

    Assisted in improving complaint handling and service workflows through rule-based automation

    This role built my foundation in process thinking, automation design, and operational delivery, which later evolved into more advanced AI-driven and agentic automation systems.
    Business Process Automation Workflow Design CRM Automation Lead Management Automation Process Analysis & Documentation

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Education

  • Master of Business Administration - MBA
    University of Malaya
    2012
    Master of Business Administration - MBA
  • Higher National Diploma
    University of Malaya
    2011
    Higher National Diploma

Skill set

Categories