About Saima
English
Native or bilingual
Experience
- RoiyageAI Automation Designer (Customer & Ops)ENERGY AND UTILITIESJuly 2023 - Today (2 years and 11 months)London, UKI design and build AI-driven automation systems that replace manual operational work across customer experience, sub-contractor coordination, and internal employee workflows.My work is hands-on and delivery-focused — from mapping real business processes to deploying agentic AI workflows that run in production.What I actively build and deliver:AI agents for customer enquiries, complaints, and appointment bookingAutomated sub-contractor workflows (scheduling, confirmations, updates, escalations)Employee experience automations (onboarding, internal requests, approvals, reporting)End-to-end workflow orchestration across CRM, email, calendars, spreadsheets, and internal toolsPractical AI systems that reduce admin load, improve response times, and increase operational visibilityI focus on production-ready automation, not prototypes — ensuring solutions are reliable, auditable, and easy for teams to adopt.
- Aim ConsultingBusiness Process Automation AnalystLOGISTICS AND SUPPLY CHAINFebruary 2018 - June 2023 (5 years and 4 months)London, United KingdomAt AIM Consulting, I worked in a hands-on delivery role supporting clients with the analysis, design, and automation of operational business processes across customer service, marketing, and internal operations.This role focused on execution and implementation, working closely with delivery teams and business stakeholders to reduce manual work and improve process efficiency.Key responsibilities and contributions:Analysed existing manual business processes and identified automation opportunitiesDesigned process flows and automation logic for customer enquiries, lead handling, and internal requestsSupported the implementation of CRM and workflow automations for marketing and customer operationsHelped automate lead generation and routing, improving response times and conversion trackingWorked with operational teams to document requirements, test workflows, and support rolloutAssisted in improving complaint handling and service workflows through rule-based automationThis role built my foundation in process thinking, automation design, and operational delivery, which later evolved into more advanced AI-driven and agentic automation systems.
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Education
- Master of Business Administration - MBAUniversity of Malaya2012Master of Business Administration - MBA
- Higher National DiplomaUniversity of Malaya2011Higher National Diploma