Description

I help companies simplify complex user journeys and turn them into clear, intuitive digital experiences. With over 6 years of experience as a UX and Product Designer, I bring a strong mix of strategic thinking and hands-on design—specializing in user onboarding, conversion optimization, and scalable design systems.

What sets me apart?

I thrive in cross-functional teams, translating business goals and technical constraints into solutions that users actually love. I’m experienced in designing for web and mobile, from MVPs to complete redesigns, and I’m comfortable working within structured UX frameworks or agile environments. Whether it’s improving an existing flow, creating a new feature, or auditing usability, I focus on what matters most: value for users and results for the business.

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Native or bilingual

Workplace preferences

Can work on-site

Amsterdam (up to 50km)

Santander Consumer Finance Benelux
UX Designer
BANKING AND INSURANCE
May 2024 - Today (2 years and 1 month)
Utrecht, Netherlands
- Led UX improvements for financial platforms, optimizing onboarding and authentication processes, reducing time-to-complete by 22%.
- Redesigned complex financial workflows to enhance clarity and reduce user friction, decreasing errors by 25%.
- Applied A/B testing and data-driven design strategies to improve conversion rates by 26%.
- Ensured consistency and scalability by working within established design systems in Figma.
Babel Group (main client: Santander Consumer Bank Germany)
UX Designer
CONSULTING AND AUDITS
March 2021 - April 2024 (3 years and 1 month)
Madrid, Spain
- Led the UX design for a financial contract management platform, refining user roles and access rights to ensure secure, intuitive interactions.
- Transformed the MySantander app, boosting user satisfaction by 30% post-launch.
- Facilitated workshops with stakeholders to define workflows and improve design clarity for compliance-heavy processes.
- Developed a scalable design system, enhancing usability and consistency across digital products.
B&V Real Estate Advisors
UX designer
REAL ESTATE
March 2020 - March 2021 (1 year)
Seville, Spain
- Redesigned the company website, increasing lead conversion rates by 40%.
- Improved site navigation and information architecture, reducing bounce rates by 30%.