Skill set
Industry fields of expertise
Samia in a few words
Innovative Digital Consultant | Empowering Global Customer Experiences through Agile mindset, Certified Professional in Adobe Experience Manager (AEM) and certified Professional Scrum Product Owner I, specializing in digital transformations and website migrations to AEM. Experience in the automotive industry.
With a passion for delivering maximized value driven solutions. Thrives in global, multicultural environments, ready to drive impactful change. Open to work abroad.
Experience
- Capgemini BelgiumSenior CX ConsultantCONSULTING & AUDITSOctober 2021 - Today (3 years and 8 months)Diegem, Belgium
- Certified Professional in Adobe Experience Manager and excellent knowledge of Digital Asset Manager (DAM).
- Customer Experience Enhancements
- Collaborated with cross-functional teams to align project goals with client business objectives, ensuring consistent delivery of value-driven solutions based on the Scrum Framework.
- Facilitated workshops to collect requirements.
- Built and maintained strong client relationships, ensuring transparency, trust, and satisfaction throughout operational efficiency and digital strategy execution
- Demonstrated leadership and problem-solving abilities to address challenges, manage risks, and deliver solutions that align with organizational priorities.
- Created on-boarding material for Young Professional at Capgemini new to Agile environments.
- Toyota Motor EuropeProxy Product Owner & Business AnalystAUTOMOBILEJuly 2022 - Today (2 years and 11 months)Diegem, Belgium
- Collected business requirements, prioritized backlog items, and managed multiple stakeholders (design agencies, development teams, QA teams, analytics team, business managers,.)
- Held and participated in all Scrum ceremonies : sprint planning, refinement, sprint review, retrospectives and daily.
- Prioritize features, enhancements, and bug fixes based on 53 European markets needs and impact.
- Conduct competitive analysis to identify market trends and opportunities for improvement.
- Defined and presented product roadmap to Management
- Improved user journey based on data provided in ContentSquare (user journey mapping tool) and market trends.
- Created Root Cause Analysis for topics such as "increasing abandonment in user journey".
Achievements :- Played a pivotal role in launching an accessibility-compliant navigation redesign, increasing usability metrics by 45% across global platforms.
- Revamped the functional usage of the main menu of Toyota and Lexus websites, improving content editor experience.
- Toyota Motor EuropeAEM TrainerAUTOMOBILEOctober 2021 - Today (3 years and 8 months)Diegem, Belgium
- Created and delivered Basic and Advanced Training sessions on CMS capabilities, enabling efficient on-boarding and improving platform adoption globally.
- Ensured effective knowledge transfer to improve content management efficiency within the client's digital ecosystem.
Achievements: Trained 100+ users of Adobe Experience Manager from 53 countries.
Recommendations
Education
- Master of Business ManagementICHEC Brussels Management School2021International Track
- Bachelor in Social SciencesUniversity of Mons2019Human Resource Management Track
Certifications
- Professional Scrum Product Owner™ I (PSPO I)Scrum.org
- Adobe Certified Professional - Adobe Experience Manager Business PractitionerAdobe2023