Description

I’m a marketing and brand expert with 10+ years of experience turning complex science and innovation into stories people care about. Having built strategies for biotech and life science companies, I’m now expanding my focus to new industries, helping brands find their voice, grow their audiences, and make an impact.

Projects I typically handle:

1. Brand Strategy & Messaging Framework- Brand positioning, messaging guide, and tone of voice toolkit

Description: I help companies clarify who they are and how to communicate it. Through research and competitive analysis, I create a brand strategy and messaging framework that aligns your mission, values, and value proposition.

2. Go-to-Market (GTM) Strategy- Launch plan with target segments, key messages, and channels

Description: From audience definition to channel mix, I design a GTM plan that drives visibility and adoption for your new product or feature.

3. Content Strategy & Editorial Calendar- Content plan with topics, formats, and cadence

Description: I build content strategies that connect with your audience and support growth goals. Whether you’re a B2B tech brand or creative startup, I’ll help you craft a cohesive narrative.

4. Website & Landing Page Copywriting- SEO-optimized website or landing page copy

Description: I write conversion-focused website and landing page copy that balances storytelling with strategy.

5. Product Positioning & Launch Messaging- Product messaging framework and launch communications

Description: I work with product and marketing teams to define positioning, craft messaging, and prepare materials that resonate with your target audience.

6. Thought Leadership Content- Blog posts, LinkedIn articles, or white papers

Description: I help founders and subject matter experts translate their expertise into thought leadership content that inspires trust and visibility. Perfect for tech, science, or impact-driven brands looking to establish authority and grow their audience.

Industry field of expertise

Languages

English
Native or bilingual
German
Basic
Spanish
Basic

Workplace preferences

Remote only

Primarily works remotely

ki:elements
Marketing
January 2025 - Today (1 year and 5 months)
Serve as the only marketing professional, leading all branding, communications, and go-to-market efforts for digital biomarker products in neuroscience. Collaborate closely with product, clinical, and data science teams to translate complex AI biomarker research into clear product narratives and investor-facing materials. Define product positioning and messaging frameworks for B2B partnerships with pharma and research institutions. Develop and execute thought leadership and content strategy aligned with regulatory standards in digital health (GDPR, MDR). Support business development through targeted outreach campaigns and clinical partner enablement.
Branding Content marketing Copywriting emailing
Super Green
Product Marketing Strategist
January 2024 - January 2025 (1 year)
Develop and execute comprehensive marketing proposals, including content strategy, digital marketing, and storytelling. Lead brainstorming sessions to align strategies with client needs, fostering innovative solutions. Create engaging, authoritative content across diverse formats, simplifying complex topics for broader audiences. Gather customer insights to create buyer personas and refine brand plans.
Delfi Diagnostics
Director, Marketing Associate Director, Product Marketing
January 2021 - January 2023 (2 years)
Spearheaded all marketing initiatives, including branding and digital campaigns, contributing to $230M Series B fundraising. Designed and executed launch strategies for new oncology products, ensuring alignment with business objectives and target audiences. Built and led a marketing team responsible for analytics, campaigns, and events, driving consistent growth. Conducted competitive analyses to inform strategic decisions in various landscapes. Established and reviewed KPIs