About Sara
Ex-Unilever and L’Oréal marketer with 9+ years of experience in brand management, go-to-market, and growth strategy. I help brands build strong marketing foundations, define clear positioning, and unlock growth through portfolio optimization, digital, e-commerce, and media. From early-stage ventures to established brands, I bring a mix of strategic thinking and hands-on execution, with a proven track record of driving growth, strengthening brand equity, and improving profitability.
French
Native or bilingual
English
Fluent
Arabic
Native or bilingual
Can work on-site
Dubai (up to 50km)
Experience
- Independant companyStrategic Marketing Advisor (Independant) | Brand strategy & Go-To-MarketSeptember 2025 - Today (9 months)Dubai, United Arab Emirates• • Orchestrating go-to-market strategies and growth foundations for early stage brands.• • Defining brand architectures, pricing frameworks, and target audience segments to ensure competitivepositioning.
- UnileverUnilever - Head of Marketing Beauty & Personal CareDecember 2022 - May 2025 (2 years and 5 months)- Shaped regional marketing strategy across a broad FMCG portfolio to drive growth and competitiveness- Unlocked value through portfolio optimization, pricing strategy, and premiumization initiatives- Elevated brand visibility through impactful media, digital, and consumer marketing campaigns- Accelerated growth by strengthening digital ecosystems and e-commerce execution- Contributed to business transformation by combining strategic direction with operational delivery
- Unilever- Category Manager Hair Care & Skin CareFebruary 2021 - November 2022 (1 year and 9 months)- Reignited growth through clearer portfolio priorities and more effective execution- Helped recover market share by strengthening brand performance across the business- Built stronger consumer connection through culturally relevant brand initiatives- Delivered premium innovation launches that drove incremental sales
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Education
- Net Revenue Management – Gold certificationUnilever2024Net Revenue Management – Gold certification
- ICAgile Certified Professional (ICP)International Consortium for Agile2023ICAgile Certified Professional (ICP)