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Malt Strategy
Sara ShafaqSS

Sara Shafaq

FRACTIONAL CMO & GTM STRATEGIST | B2B Tech

€800/day
Brussel, BE
15+ years
CMO (Chief Marketing Officer) Services
Go-To-Market Strategy & Execution
B2B SaaS Marketing
ai marketing
Product Marketing

Average response time: 1 hour

About Sara

Early-stage companies face a structural paradox. A full-time seasoned CMO is not justified, precisely when building a strong commercial foundation for survival is most critical.

Many tech companies struggle not because of a lack of innovation, but because that innovation is not effectively translated into a clear, executable go-to-market strategy.

Sara Consultancy was founded to resolve this gap, helping tech founders and companies transform complex technology into market-ready solutions, while providing experienced, flexible CMO leadership without the overhead of a full-time hire.

For growing and established organisations, success in competitive markets requires continuous refinement of positioning and go-to-market strategy to remain relevant and differentiated.

Through a combination of strategic advisory, coaching, and execution, we enable organisations to translate vision into structured, measurable commercial outcomes. Visit my website for more info:
Digital and IT Services
Medical Devices
Software Publishing
Telecommunications
Digital Business Models

  • Dutch

    Native or bilingual

  • English

    Fluent

  • German

    Conversational

  • French

    Basic

  • Persian

    Native or bilingual

Can work on-site
Brussel (up to 50km), Gent (up to 50km), Leuven (up to 50km)

Experience

  • Sara Consultancy
    FRACTIONAL CMO & GTM STRATEGIST | B2B Tech
    CONSULTING AND AUDITS
    October 2025 - Today (10 months)
    Brussel, Belgium
    Fractional CMO, providing flexible marketing leadership Strategic advisory, coaching, and hands-on delivery support Positioning and go-to-market strategies Operational GTM plans and hands-on execution Organizational processes, metrics, tools, teams, and scaling Demand generation & commercial growth across the B2B sales funnel
    Product Marketing B2B SaaS Marketing Management Consulting
  • HippoDx
    CHIEF BUSINESS OFFICER
    March 2023 - July 2025 (2 years and 4 months)
    Built the commercial foundation from scratch Defined and executed GTM strategy and branding Led the product launch and acquired the first customers Built and coached sales and marketing teams Drove internationalization and strategic partnerships Represented the company externally
  • KeyTechnology
    GLOBAL PRODUCT MARKETING MANAGER
    March 2022 - March 2023 (1 year)
    Led global product marketing strategy and initiatives Oversaw new product launches and content creation Managed budgets and performance metrics Collaborated cross-functionally on the product roadmap Led the internal marketing team and external agencies
Check out Sara's experience

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Education

  • MSc in Business Administration
    KULeuven
    2021
    MSc in Business Administration
  • BBA in
    KHLeuven
    2020
    BBA in Marketing Communication

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