Description

Thinking as a local, understanding a consumer mindset, localizing marketing messages, understanding consumer behavior, visit retail outlets to see what people do and how they behave, learning from analyzing and interpreting data: these are among my strongest skills. Driving growth and marketing performance based on strategic, creative ideas and analysis is the driving force behind what I do best. Being pragmatic and result driven, I love to deliver more than was expected and, in doing so, pleasantly surprise customers and the people I work with. It is well worth to spend time and make a serious effort to make that happen. I enjoy working with people from all over the world, I have a well-developed cultural awareness and am not afraid to take the stage to present my ideas and share my thoughts on how to reach targets and objectives. I feel equally at home working in both new markets and mature markets.

Languages

Japanese
Native or bilingual
English
Fluent
Dutch
Basic

Workplace preferences

Can work on-site

Amsterdam (up to 50km)

Freelance
Marketing Consultant
E-COMMERCE
October 2020 - Today (5 years and 8 months)
Amsterdam, Netherlands
- Designing, developing and implementing brand strategy for a short-term and long-term
- Developing and implementing a marketing strategy and positioning including analysing a market, identifying a target and a key driver for conversion
- Executing, managing and observing a marketing and brand campaign
- Planning and executing events to increase the visibility and the awareness of the product
- Presenting and proposing a market-in idea for a product maker
- Planning and attending trade fairs to promote products

Results:
- Increased the impression to 1511% and the click to 667% and decreased the cost to -50% in a month in a digital marketing campaign.
- Contributed to the 166.4% increase year-on-year in export value
- Delivered a 150% increase in revenue in the Netherlands
- Increased the site visitation from 2.5% to 30% in two months
- Presented marketing analysis, market insight and brand strategy of Japanese alcohol sake in Europe to Diet members of Japanese government in September 2022
- Won a subsidy from National Tax Agency in Japan to promote sake to Europe in July 2022
Marketing Communication Content marketing Strategic planning Communication strategy Branding
Hero Gaming
Head Of Marketing
ENTERTAINMENT AND LEISURE
October 2020 - December 2021 (1 year and 2 months)
Malmo, Sweden
- Developed data-driven marketing and brand strategies including identifying targets, positioning and messaging and executed them for various products aligned with business objectives.
- Developed and executed communication deliverables for ATL and BTL
- Developed KPIs for short, middle and long terms to measure, analyse and optimise marketing performance, aligned with business objectives.
- Initiated research to identify market opportunities, analyse competitors, understand customer insights and built the value proposition of the products
- Organized and led (online) meetings with internal and external stakeholders including product teams to obtain input, create alignment and share information.
- Led and educated internal stakeholders about brand positioning and an identified messaging and discussed implementation across customer lifecycle touch-points

Results:
- Increased the interest in and intent to play our games from 4.5% to 58.6% in 3 months.
- Realized 400% traffic increase in website visitors and significantly increased conversion rate.
- Delivered a 200% increase in revenue in the targeted markets.
- Launched the first online casino TV and radio commercials in Japan, working exclusively with the largest casting agency in Japan.
- Generated 84K views on YouTube in 4 months after publishing a promotion video.
Marketing Branding User Research Customer Journey Communication E-commerce Advertising
Booking.com
Marketing Communications Manager
TRAVEL AND TOURISM
November 2016 - October 2020 (3 years and 11 months)
Amsterdam, Netherlands
- Enable rapid brand expansion at scale by adapting a global campaign toolkit.
- Prepare, plan and launch the Booking.com brand in new growth markets Japan, China and Indonesia including bespoke, culturally localized creative materials for online and offline channels.
- Promote brand awareness in new growth markets mentioned above.
- Manage a cross-functional team (Communications, PR, Media, Social Media, Product Management) to create and launch a loyalty program strategy.
- Build hypotheses and test creatives by analyzing research and data and by gathering input from local offices to boost customer acquisition by developing full-funnel, integration marketing communication strategies.
- Monitor and analyze campaigns and brand performance to improve and optimize offline and online channels for website visits, bookings and incremental ROI.
Result:
- Achieved the highest conversion growth for Japan among all 43 markets in Booking.com and
- Increased brand awareness by 35% across the APAC region.
- Testing creatives and analysing data resulted in improving brand/ communication strategies that delivered a 50% increase in brand sentiment.
- Implemented a loyalty program strategy (Genius program) that resulted in 20% increase in new registrations of users.
- Executed campaigns across 31 markets, achieving #1 brand position in European markets (UK, DE, FR, ES, IT) and top-3 brand position in USA and LATAM as a result of adapting a global campaign toolkit.
Marketing Branding Communication Advertising User Research User Testing