Description

Senior digital marketing & brand leader with 10+ years of experience driving growth across e-commerce, omnichannel, and integrated campaigns. Proven expertise in building (digital) marketing strategies, leading cross-functional teams, and optimizing end-to-end customer journeys for impact and conversion. I’m looking to bring my strategic vision, hands-on execution, and leadership to freelance roles where brand building and digital performance go hand in hand.

Languages

Dutch
Native or bilingual
English
Fluent
French
Fluent

Workplace preferences

Can work on-site

Antwerpen (up to 50km)

Studio Baguette (Growth Agency) & Bigfoot (Climate Tech Startup)
Co-founder
DIGITAL AND IT
August 2024 - Today (1 year and 10 months)
Antwerpen, Belgium
Built and positioned Studio Baguette as a growth agency for ambitious SMEs and digital brands, helping bold brands scale with a mix of creativity, AI, and performance.
Developed tailored marketing roadmaps, full-funnel ad strategies, and conversion-optimized customer journeys for high-impact results.
Directed client acquisition and brand development across sectors such as real estate, e-commerce, climate tech, and medical devices.
Growth Strategy Digital Strategy Marketing Agency management Content marketing
Wrangler EMEA (Kontoorbrands, previously VF)
Senior Integrated Marketing Manager
FASHION AND COSMETICS
January 2022 - August 2024 (2 years and 7 months)
Geneva, Switzerland
Directed €3M+ annual marketing budget across EMEA, covering online and offline channels.
Led a cross-functional team of 4 and coordinated 4 agencies to deliver integrated campaigns.
Developed and executed integrated campaigns, ensuring alignment with business goals and brand positioning.
Applied consumer insights and performance analysis to optimize campaigns and drive growth.
Brand Strategy Social media E-commerce Consumer Insights Budget Management
Wrangler EMEA (VF Corporation)
Digital Marketing Manager
FASHION AND COSMETICS
May 2017 - January 2022 (4 years and 8 months)
Antwerpen, Belgium
Created and executed data-driven digital strategies aligned with brand goals and aesthetics.
Managed multichannel campaigns (social, SEO/SEM, PPC, email), optimizing for reach and conversions.
Planned and oversaw content calendars tied to launches, promotions, and brand identity.
Tracked and analyzed KPIs (traffic, engagement, conversion), using insights to improve performance.
Allocated and monitored digital marketing budgets to maximize ROI across channels.
E-commerce SEO SEA PPC Email marketing

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Professional Bachelor
AP - Hogeschool
2015
Professional Bachelor
International marketing internship
Jan Amos Komenský University Prague
2015
International marketing internship

Sébastien Painblanc

Brand & Digital Marketing Director 🚀

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