Description

As a seasoned Freelance SEO Expert with over a decade of experience, I specialise in enhancing online visibility and driving organic traffic through strategic search engine optimisation. My expertise encompasses both on-page and off-page SEO, technical audits, and content optimisation, ensuring comprehensive solutions for clients across various industries.

Having collaborated with businesses ranging from start-ups to established enterprises, I pride myself on delivering measurable results. By leveraging tools like Google Analytics, SEMrush, and Ahrefs, I provide data-driven strategies that align with clients' goals and market dynamics.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Manchester (up to 50km)

Various Companies
Contract SEO Consultant
March 2024 - March 2025 (1 year)
Manchester, United Kingdom
Worked with various companies on a short-term contractual basis to support SEO activities during periods of urgency. Developed a special interest in resolving CWV issues, specifically tackling LCP and CLS shifts, leading to persistent 95% percentile scores across multiple platforms.

Skills

Google Penalty Removal
Technical SEO
International SEO
Google Analytics 4
Website Audits
Schema Markup
Keyword Analysis
eCommerce SEO
WordPress Development
User Experience (UX) Optimisation
Content Optimisation
Reputation Management
HTML5
JavaScript SEO
Ahrefs
SEMRush
DeepCrawl
Screaming Frog
Google Tag Manager
Loading Time Optimisation
Google My Business
Content Outreach
Public Relations
Local SEO
HotJar
MCR SEO
Head Of SEO
February 2023 - March 2024 (1 year and 1 month)
Manchester, UK
As the Head of SEO, I spearheaded comprehensive strategies to optimise digital presence and enhance organic search visibility across various platforms

My role involved orchestrating multifaceted initiatives aimed at driving organic traffic, improving search engine rankings, and maximising online visibility for businesses

Formulated overarching SEO strategies aligned with business objectives, market trends, and search engine algorithms
Conducted in-depth keyword research, competitive analysis, and audience segmentation to identify optimisation opportunities
Established clear KPIs and performance metrics to measure the effectiveness of SEO campaigns
Provided guidance, training, and mentorship to foster professional growth and enhance team capabilities
Fostered a collaborative environment to encourage innovation and experimentation with emerging SEO techniques
Implemented technical SEO best practices to improve website architecture, crawlability, and indexability
Conducted regular audits to identify and rectify technical issues affecting search engine performance
Collaborated with development teams to implement schema markup, optimise site speed, and enhance mobile-friendliness
Developed content strategies to align with SEO objectives, user intent, and search demand
Oversaw the creation of high-quality, SEO-friendly content optimised for targeted keywords and topics
Leveraged content distribution channels and outreach strategies to amplify content reach and attract backlinks
Utilised analytics tools such as Google Analytics, Google Search Console, and third-party SEO platforms to monitor performance metrics
Conducted regular performance analysis to identify trends, insights, and areas for optimisation
Prepared comprehensive reports and presentations to communicate SEO performance, insights, and recommendations to stakeholders
Embryo
Head Of Tech
January 2022 - June 2022 (5 months)
Manchester, UK
Responsible for ensuring all clients' websites adhered to the highest standards of Technical SEO
Typical activities included compiling sophisticated technical audits and resolving technical issues ranging from low CWV scores to severe canonicalisation issues
Spearheaded the agencies inhouse SEO strategy - resulting in additional exposure for the Embryo brand
Single-handedly perfected the Core Web Vitals and Technical Health Scores of the Embryo website
Trained an inexperienced SEO executive to become a competent Technical SEO
Upsold a number of clients from one-off projects or small retainers to sizeable monthly retainers
Responsible for the technical performance of over 50 clients - with a retainer value in excess of over £150k per month
Fulfilled a £12k revenue, website Internationalisation project within 8 hours
Fulfilled numerous £3k+ technical website audits within 6 hours
Led the internationalisation process for a number of client brands
Touted as one of the top SEOs in the country